本文介紹了阿里雲上的Salesforce的中國產品策略，並概述了初次發布計劃提供的產品功能集。
中國市場的巨大機遇與特有挑戰
在中國這個生機勃勃、快速變化的市場中，各類企業都在不斷尋求創新。然而，要抓住如此巨大的機遇，企業也必須要應對該市場中一系列獨特的挑戰，包括專屬的監管和技術挑戰。這是在中國經營業務的企業都必須要應對的難題，其中包括：
監管
中國在資料主權方面的監管環境具有動態、不斷變化的特點。《網路安全法》（CSL）、《個人資訊保護法》（PIPL）和《資料安全法》（DSL）等監管架構設定了重要限制，規定了資料的處理方式，以及在中國境外處理或儲存相關資訊時必須獲得的授權。因此，為了確保遵守這些法律法規，許多公司選擇在中國境記憶體儲消費者資料以及部署其基礎架構。
獨特的市場動態
在中國，企業與客戶互動的方式與其他地區有著本質的區別。中國的“超級應用”—— 將多種獨立功能整合成統一的使用者體驗，改變了品牌與客戶互動的方式，通過即時一對一的溝通方式，使行銷人員和客服人員能夠為客戶提供獨特的購物和互動體驗。
效能
中國存在獨特的網路挑戰，跨地區訪問可能會對往返回應時間造成顯著影響。客戶希望應用程式和服務都能快速響應，因此，企業應考慮最佳方式來減輕這一影響，並確保為其在中國的客戶提供最佳體驗。
Salesforce 中國360願景
為了協助客戶應對這些挑戰，阿里雲和Salesforce攜手，在中國推出了本地化的客戶360版本，協助企業安心地在中國開展業務，確保滿足本土市場需求。
阿里雲上的 Salesforce CRM 和平台雲
阿里雲上的Salesforce銷售雲、服務雲和平台雲已經落地中國，由阿里雲託管並在我們的基礎架構上運行，讓各類企業都能夠充分利用Salesforce CRM（客戶關係管理）平台作為其中國客戶360戰略的支柱。有了這些產品，在中國開展業務的客戶得以藉助一整套自動化和工作流程工具，為其銷售和服務流程提供支援。
中國市場的電子商務和營銷
中國市場的客戶互動模式與其他市場有著顯著的不同。為此Salesforce專門開發了一套適用於中國市場的電子商務和營銷產品。首款面世的產品是Salesforce 互連網關（Connected Experiences Gateway），包括社交電商（Social Commerce，一款Headless電商中台產品，旨在支援本地重要的線上銷售渠道）和社交整合（Social Integration，支援CRM與中國本地生態的整合）。隨著Salesforce核心CRM產品的落地，這兩款產品將成為品牌企業在中國的客戶360戰略中不可或缺的部分，實現從互動和電子商務到銷售和服務等各個接觸點的全面整合串連。
阿里雲上的 Salesforce與全球版功能差異說明
我們的產品目標，是在合規的情況下讓阿里雲上的 Salesforce 與全球其他地方的 Salesforce 儘可能保持一致。以下文檔是對目前時間點產品差異化的描述，並將不斷迭代更新：阿里雲上的 Salesforce CRM 與全球版功能差異說明（Spring'26 春季版）
This document introduces Salesforce's China product strategy and outlines the set of features that are targeted for availability in the initial release.
Opportunity in China and Challenges Specific to China
Brands are constantly striving for innovation in this dynamic and fast-changing market. However, taking advantage of this opportunity is not without its own unique and specific set of challenges. Such challenges are faced by all enterprises that operate in China.
Regulatory
The regulatory environment in China, with respect to data sovereignty, is dynamic and continuously evolving. Regulatory frameworks such as the Cybersecurity Law (CSL), Personal Information Protection Law (PIPL), and Data Security Law (DSL) place significant restrictions on how Chinese citizen data should be handled and the consent dynamics needed in order to be able to process or store that information outside of China. As such, many companies opt to store consumer data locally and deploy their infrastructure within mainland China to ensure compliance with these regulations.
Unique Market Dynamics
The ways in which businesses engage with customers in China are fundamentally different. The Chinese 'Super Apps', apps that wrap multiple separate functions into a single experience, have changed the way that brands interact with their customers. These platforms enable unique shopping and engagement experiences through leveraging real-time one-to-one communication for both marketers and service agents alike.
Performance
China has unique network challenges as cross-region access can significantly impair round trip response times. Customers expect fast performance of applications and services, therefore companies should consider the best ways to mitigate this and ensure the very best experiences for their customers in China. While the opportunity of the China market is substantial, there are a unique set of regulatory and technical challenges that businesses face when operating in China.
Salesforce China 360 vision
To help customers address these challenges, Salesforce is bringing a localized version of the Customer 360 to mainland China in partnership with Alibaba Cloud, China's leading Cloud Computing ecosystem. This empowers brands to confidently onboard their services in mainland China knowing they'll have a service that can meet the local market needs.
Salesforce CRM and Platform Cloud on Alibaba Cloud
Salesforce has delivered Sales Cloud and Service Cloud alongside the power of the Salesforce Platform to China, which are now generally available. Running locally on Alibaba Cloud infrastructure, brands will be able to leverage the World's #1 CRM as the backbone of their China Customer 360 strategy. With these products available, customers operating in mainland China can leverage a full suite of automation and workflow tools supporting their Sales and Service processes.
Ecommerce & Marketing in China
The customer engagement landscape in China is materially different enough that Salesforce has invested in creating a separate set of China-specific commerce and marketing tools. The first product that was launched is Connected Experiences Gateway (CXG). It includes Social Commerce, a headless commerce product designed to support storefronts on key local channels. It also includes Social Integration that integrates CRM with local apps. By extending the power of Salesforce on Alibaba Cloud, CXG forms an invaluable part of a brand's China Customer 360 strategy, allowing a full and integrated connection across various touch points from engagement and commerce to sales and services.
Known Differences Between Salesforce on Alibaba Cloud and Salesforce Global
Although product goal is to keep Salesforce on Alibaba Cloud be identical to rest of the world when compliance permits. This document is a description of the current point in time and will evolve in the future: Salesforce on Alibaba Cloud CRM feature differences (Spring'26 Release)