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:Salesforce on Alibaba Cloud CRM - Omni-Channel

Last Updated:Dec 11, 2025

This document provides a differentiated description of the Omni-Channel feature on Salesforce on Alibaba Cloud. 

What is Omni-Channel?

In customer relationship management (CRM), Omni-Channel refers to an integrated and seamless approach to managing customer interactions across multiple channels. This includes channels like email, phone, live chat, in-person interactions, and more. The key aspect of an Omni-Channel solution is that it gives a unified and consistent customer experience regardless of the channel the customer chooses to use.

What Omni-Channel Features are available on Alibaba Cloud?

Key features of Omni-Channel available include:

  • Queue-based routing

  • Skills-based routing

  • Tab-based routing

  • Case routing

  • External routing

  • Omni-Flows and Flow actions

  • Secondary routing prioritization

  • Status-based capacity modeling

  • Unified Operator (Agent) Experience

  • Routing configurations

  • Service Channels

  • Skills: Skill-based routing rules

  • Omni-Supervisor

    • Supervisor dashboards/reports.

    • Monitoring and allocation and management of resources, queues, and assignments

  • Console-based Omni-Channel integration

    • Tray control

    • Notifications

  • Standard app Omni-Channel integration

  • Other supported objects for routing: Accounts, Cases, Chats, Claims, Claim coverages, Claim recoveries, Contact requests, Custom entity data, Incidents, Leads, Orchestration Work Items, Orders, Payment requests, Person trainings, Referrals, Social posts, Swarm members, Work orders, Custom objects that don't have a primary object.

Note: Calls (CTI) are not routed via Omni-Channel, and is a separate UI component. Custom code can integrate or sync the CTI component with the Omni-Channel component.

What is not supported in Omni-Channel on Alibaba Cloud infrastructure?

The following features are not supported as of now:

  • Bring your own channel (BYOC)

  • Bring your own voice

  • Bring your own messaging

  • SMS

  • WhatsApp, Facebook Messenger, LINE, Apple Business Messenger.

  • SOS

  • Web chat

    • LiveAgent

    • LiveMessage

    • Enhanced Chat

Help Documentation

You can refer to the Omni-Channel help documentation here: Route Work with Omni-Channel (excluding the unsupported features mentioned in this document).