Brand Data Engine is simply called Data Engine. You can push user IDs to the brand data engine to help build brand omnichannel consumer data assets.
Supports crowd push and AIPL model push:
Crowd push: pushes the user ID of a crowd to the data engine on a daily, weekly, or monthly basis, or at a time.
AIPL model push: pushes the user ID of the AIPL model to the data engine on a daily basis.
Supports pushing nine ID types: mobile phone number, email address, MAC address, IMEI, IDFA, IMSI, OAID, Taobao ID, Taobao nickname, and Taobao OUID. Among them, Taobao OUID can only be used for audience pushing.
The process of configuring and using data bank push is:
Obtain the data engine token.
Bind a Data Engine account.
(Optional) Set the maximum parallelism that is pushed to the data engine for the workspace. For more information, see Workspace System Configuration.
Configure push for a crowd or AIPL model.
On the Push History page, check whether the push is successful.
Log on to the Brand Data Engine and use the pushed data.