Background information
Consumers in the e-commerce industry are more likely to buy goods if they have a positive user experience. The purchase desire and purchase conversion rate of customers are directly affected by the response speed, stability, and security of e-commerce retail platforms. A positive customer experience is vital for your business success.
With more than 3,200 nodes that are distributed around the world, DCDN provides static content acceleration, dynamic content acceleration, origin server services, transmission protocol optimization, and content protection. You can use these features to build a stable, secure, and high-performance e-commerce retail platform and deliver the best shopping experience to your users.
Architecture
Retail websites usually consist of dynamic and static content, in which numerous static image files need to be accelerated. Online payments, flash sales, and promotional events on these websites can slow down site response and increase loads on the origin server. Alibaba Cloud DCDN can help you address all of these issues.
You can access DCDN without modifying the business logic.
Scenarios
- Requirements: Shopping on retail platforms involves sending and receiving multiple dynamic requests. For example, requests, such as searching, adding products to shopping carts, and placing orders, need to be served by the origin server. These requests require high performance, fast speed, and high stability of network transmission links.
- Benefits: Alibaba Cloud DCDN provides intelligent routing and transmission protocol optimization to automatically avoid links with network jitters and congestion, and delivers dynamic content over the optimal route to improve online shopping experience.
- Requirements: In big sales scenarios, such as shopping festivals, flash sales, and promotional events, heavy loads on the origin server, slow page loading, and transaction errors often occur along with traffic surges. In high concurrency scenarios, the stability and high availability of services must be ensured.
- Requirements: Alibaba Cloud DCDN supports tens of billions of concurrent requests and provides sequential processing of back-to-origin requests, cached static content on edge nodes, and distribution of back-to-origin requests to multiple origin servers. Alibaba Cloud DCDN helps e-commerce enterprises respond to big promotions and relieve the loads on origin servers.
- Requirements: E-commerce retail platforms are prone to crawler threats, promotion abuse, and business attacks. These attacks can affect user retention in a negative manner and reduce business revenue.
- Benefits: Alibaba Cloud DCDN provides multiple security features, such as Web Application Firewall (WAF), HTTPS transmission, hotlink protection, tamper-proofing, and access control on distributed edge nodes. These features can be used to build a comprehensive security system on edge nodes.
- Requirements: The global e-commerce market is expanding and peak traffic demands for business scenarios increase frequently. The e-commerce retail platform requires real-time monitoring and the load balancing mechanism to process traffic spikes.
- Benefits: Alibaba Cloud DCDN provides advanced technologies, such as distribution of back-to-origin requests to multiple origin servers, sequential processing of back-to-origin requests, elastic scale-out architecture, and real-time monitoring. These technologies can be used by e-commerce retail enterprises to build a highly available and reliable network architecture.
- Requirements: For e-commerce retail platforms, the website performance affects the purchasing desire of customers. A decrease in website performance can cause customer loss. Short video and live stream marketing are new trends in the e-commerce retail industry. These require higher performance, faster loading speed, and higher stability for websites and apps.
- Benefits: Alibaba Cloud DCDN combines the static and dynamic content acceleration and intelligent routing to accelerate content delivery. Static content is cached on edge nodes that are nearest to users. Requests for dynamic content are redirected to the origin server over the optimal route. This ensures the acceleration of both static and dynamic content delivery and improves the response speed in scenarios such as product browsing, flash sales, and online payments.
Customer benefits
- User experience
An optimal network experience can help increase customer retention.
- Service availability
The elastic scale-out architecture, load balancing mechanism, and real-time monitoring for origin servers help build a highly available network architecture.
- Easy access
You can quickly access Alibaba Cloud DCDN by using simple interface configurations without modifying your business logic.
- Cost-effectiveness
You can shift the computing and bandwidth resources from the origin server to the edge nodes to reduce costs.
Quick start
You can access DCDN by following the procedure.
Scenario | Description | References |
Quick access to DCDN | Quickly activate DCDN to accelerate content delivery. | |
Dynamic and static content delivery | Intelligently identify static and dynamic content. Static content such as images, JavaScript Style Sheets (JSS) files, and CSS files is cached on DCDN POPs. Users can directly retrieve the cached static content from the nearest DCDN POPs. Requests for dynamic content, such as POST requests, are redirected to the origin server over an optimal route selected based on intelligent routing. | |
IP Application Accelerator | Provide services to non-standard HTTP protocol users, especially those using Layer 4 proprietary protocols. IP Application Accelerator (IPA) accelerates network transmission, reduces access latency, and improves service availability. | |
Security protection | Web Application Firewall (WAF) protects web servers against vulnerabilities, such as domain hijacking, website vulnerabilities, and data leaks. Bot traffic management protects your business from malicious traffic or crawlers. | |
More acceleration regions | Global and Global (Excluding the Chinese Mainland) are supported. Requests can be scheduled to POPs that are nearest to the users. |