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Direct Mail:Specifications

Last Updated:Jan 07, 2026

Direct Mail product and service limits

Limitations

Description

Number of email domains

5

Number of sender addresses

100. Sender addresses cannot be edited, but can be deleted. A maximum of 10 addresses can be deleted per month.

Daily quota

Each Alibaba Cloud account has an initial daily quota of 2,000 emails. The quota is adjusted based on the account's credit rating.

Monthly quota

Daily quota × 30

Email tags

A maximum of 500 tags can be created. Each tag is limited to 128 characters.

Number of recipient lists

10

Number of addresses in a recipient list

A maximum of 10,000 addresses. The maximum number of supported addresses also depends on the daily quota.

Number of templates

100

IP protection

10 IP addresses or IP address segments

Free email quota

Each Alibaba Cloud account has a total free quota of 2,000 emails for Direct Mail. A maximum of 200 free emails can be sent per day.

Data statistics

Query statistics by sender address and email tag. Statistics can be queried in real-time.

Attachment size

Attachments are supported for emails sent using SMTP. The console and API do not support attachments.

The total size of an email with attachments cannot exceed 15 MB. A maximum of 100 attachments can be included in a single email.

The 15 MB limit is the actual total size of the email sent over SMTP. Base64 encoding increases the email size by 1.5 times or more. The final size is larger than the size on the client. Prepare attachments with a total size of 8 MB or less. To send large attachments, add hyperlinks to the email content.

Number of recipients per call

SMTP: 100 recipients

API:

SingleSendMail (100 recipients), BatchSendMail (1 recipient list)

Console: 1 recipient list

Console email template

Email title: 256 characters

Email body: 1 MB

Console recipient list variables

The `UserName` variable is limited to 75 characters, and a length of 50 characters or less is recommended. The `NickName`, `Gender`, `Birthday`, and `Mobile` variables are each limited to 25 characters.

Data query

Data is retained for 1 month.

Sending frequency

For more information, see Three ways to send emails.