Effective July 1, 2025, WhatsApp has aligned the pricing of Marketing Message Lite (MML) with that of standard Marketing messages. In response, Chat App Message Service will implement the new MML pricing starting August 1, 2025.
The following table lists the updated MML pricing:
Recipient country/region | MML (USD per message) | |
Before | After | |
Argentina | 0.0556 | 0.0618 |
Brazil | 0.0563 | 0.0625 |
Chile | 0.08 | 0.0889 |
Colombia | 0.0113 | 0.0125 |
Egypt | 0.0966 | 0.1073 |
France | 0.1289 | 0.1432 |
Germany | 0.1229 | 0.1365 |
India | 0.0096 | 0.0107 |
Indonesia | 0.037 | 0.0411 |
Israel | 0.0318 | 0.0353 |
Italy | 0.0622 | 0.0691 |
Malaysia | 0.0774 | 0.086 |
Mexico | 0.0392 | 0.0436 |
Netherlands | 0.1437 | 0.1597 |
Nigeria | 0.0464 | 0.0516 |
Pakistan | 0.0426 | 0.0473 |
Peru | 0.0633 | 0.0703 |
Russia | 0.0722 | 0.0802 |
Saudi Arabia | 0.041 | 0.0455 |
South Africa | 0.0341 | 0.0379 |
Spain | 0.0554 | 0.0615 |
Türkiye | 0.0098 | 0.0109 |
United Arab Emirates | 0.0346 | 0.0384 |
United Kingdom | 0.0476 | 0.0529 |
North America | 0.0225 | 0.025 |
Rest of Africa | 0.0203 | 0.0225 |
Rest of Asia Pacific | 0.0659 | 0.0732 |
Rest of Central & Eastern Europe | 0.0774 | 0.086 |
Rest of Latin America | 0.0666 | 0.074 |
Rest of Middle East | 0.0307 | 0.0341 |
Rest of Western Europe | 0.0533 | 0.0592 |
Others | 0.0544 | 0.0604 |