Starting from August 1, 2024, WhatsApp will modify the pricing for utility messages, affecting the message rates for utility messages of Chat App Message Service.
The new message rates are listed in the following table.
Recipient country/region | Utility message rate (USD/conversation) |
Argentina | 0.034 |
Brazil | 0.008 |
Chile | 0.02 |
Colombia | 0.0002 |
Egypt | 0.0052 |
France | 0.03 |
Germany | 0.055 |
India | 0.0014 |
Indonesia | 0.02 |
Israel | 0.0053 |
Italy | 0.03 |
Malaysia | 0.014 |
Mexico | 0.01 |
Netherlands | 0.05 |
Nigeria | 0.0067 |
Pakistan | 0.0054 |
Peru | 0.02 |
Russia | 0.04 |
Saudi Arabia | 0.0115 |
South Africa | 0.0076 |
Spain | 0.02 |
Türkiye | 0.0053 |
UAE | 0.0157 |
UK | 0.022 |
North America | 0.004 |
Other countries or regions in Africa | 0.0061 |
Other countries or regions in Asia-Pacific | 0.0157 |
Other countries or regions in Central and Eastern Europe | 0.0353 |
Other countries or regions in Latin America | 0.0113 |
Other countries or regions in the Middle East | 0.0157 |
Other countries or regions in Western Europe | 0.03 |
Unlisted countries or regions | 0.0077 |