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Top search report

Last Updated: Sep 09, 2021

Description

OpenSearch provides four categories of statistical metrics for top searches: core metrics, traffic metrics, click metrics, and guided search metrics.

Core metrics

Metric

Definition

Calculation method

Dependency

Description

Hot search PV

The number of successful top search requests. Failed requests due to reasons such as throttling are not counted.

Counts each top search request for which a success response is received.

Calculates the number of successful top search requests on the current day.

Hot search UV

The number of users who have sent top search requests and received results. Failed requests due to reasons such as throttling are not counted.

Counts each user only once regardless of how many top search requests the user has sent.

Depends on the user_id field that is specified in top search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the number of users who have sent top search requests on the current day.

Hot search request error times

The number of times when a top search request is sent but an error response is received due to reasons such as throttling.

Counts each failed request.

Indicates whether you need to adjust top searches.

Hot search PV-CTR

The click-through rate (CTR) of top searches.

Divides Hot search IPV by Hot search PV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of top searches.

Hot search UV-CTR

The CTR of users who have sent top search requests and received results.

Divides Hot search IPV_UV by Hot search UV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation, and the user_id field that is specified in top search requests.

Calculates the CTR of users who have sent top search requests and received results.

Hot search TOP3 PV-CTR

The CTR of the top three top searches.

Divides the number of clicks on the top three top searches by Hot search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of the top three top searches.

Guided search PV ratio

The ratio of searches that users perform by clicking top searches, which are called top search-guided searches, to all searches.

Divides Guided search PV by Search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the ratio of top search-guided searches to all searches.

Guided search PV-CTR

The CTR of top search-guided searches.

Divides the item page view (IPV) of top search-guided searches by Guided search PV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation. This metric also depends on the data collection feature and the uploaded behavioral data about user clicks.

Assesses the retrieval and sorting effects of top search-guided searches.

Traffic metrics

Metric

Definition

Calculation method

Dependency

Description

Hot search PV

The number of successful top search requests. Failed requests due to reasons such as throttling are not counted.

Counts each top search request for which a success response is received.

Calculates the number of successful top search requests on the current day.

Hot search UV

The number of users who have sent top search requests and received results. Failed requests due to reasons such as throttling are not counted.

Counts each user only once regardless of how many top search requests the user has sent.

Depends on the user_id field that is specified in top search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the number of users who have sent top search requests on the current day.

Hot search request error times

The number of times when a top search request is sent but an error response is received due to reasons such as throttling.

Counts each failed request.

Indicates whether you need to adjust top searches.

Hot search request error rate

The ratio of failed top search requests to all top search requests. The requests failed due to reasons such as throttling.

Divides Hot search request error times by the sum of Hot search PV and Hot search request error times.

Indicates whether you need to adjust top searches.

Click metrics

Metric

Definition

Calculation method

Dependency

Description

Hot search IPV

The number of clicks on top searches.

Counts each click on a top search.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the number of clicks on top searches.

Hot search IPV_UV

The number of users who have clicked top searches.

Counts each user only once regardless of how many times the user has clicked top searches.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation, and the user_id field that is specified in top search requests.

Calculates the number of users who have clicked top searches.

Hot search PV-CTR

The CTR of top searches.

Divides Hot search IPV by Hot search PV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of top searches.

Hot search UV-CTR

The CTR of users who have sent top search requests and received results.

Divides Hot search IPV_UV by Hot search UV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation, and the user_id field that is specified in top search requests.

Calculates the CTR of users who have sent top search requests and received results.

Hot search has clicked PV ratio

The ratio of top search requests whose results are clicked by users to all top search requests.

Divides the number of top search requests whose results are clicked by users by Hot search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the ratio of top search requests whose results are clicked by users to all top search requests.

Hot search TOP1 PV-CTR

The CTR of the top one top search.

Divides the number of clicks on the top one top search by Hot search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of the top one top search.

Hot search TOP3 PV-CTR

The CTR of the top three top searches.

Divides the number of clicks on the top three top searches by Hot search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of the top three top searches.

Hot Search TOP5 PV-CTR

The CTR of the top five top searches.

Divides the number of clicks on the top five top searches by Hot search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the CTR of the top five top searches.

Guided search metrics

Metric

Definition

Calculation method

Dependency

Description

Guided search PV

The number of top search-guided searches. Search requests include paging requests.

Counts each time when a user clicks a top search.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the number of top search-guided searches.

Guided search PV ratio

The ratio of top search-guided searches to all searches.

Divides Guided search PV by Search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the ratio of top search-guided searches to all searches.

Guided search UV

The number of users who have clicked top searches.

Counts each user only once regardless of how many times the user has clicked top searches.

Depends on the user_id and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the number of users who have clicked top searches.

Guided search UV ratio

The ratio of users who have clicked top searches to all users who have sent top search requests and received results.

Divides Guided search UV by Search UV.

Depends on the user_id and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the ratio of users who have clicked top searches to all users who have sent top search requests and received results.

Guided search no result rate

The ratio of top search-guided searches with empty results to all top search-guided searches.

Divides the number of top search-guided searches with empty results by Guided search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation.

Calculates the ratio of top search-guided searches with empty results to all top search-guided searches.

Guided search PV-CTR

The CTR of top search-guided searches.

Divides the IPV of top search-guided searches by Guided search PV.

Depends on the raw_query and from_request_id fields that are specified in search requests when users send requests by using OpenSearch SDK or calling the API operation. This metric also depends on the data collection feature and the uploaded behavioral data about user clicks.

Assesses the retrieval and sorting effects of top search-guided searches.

Guided search has clicks on the percentage of PV

The ratio of top search-guided searches whose results are clicked by users to all top search-guided searches.

Divides the number of top search-guided searches whose results are clicked by users by Guided search PV.

Depends on the from_request_id field that is specified in search requests when users send requests by using OpenSearch SDK or calling the API operation. This metric also depends on the data collection feature and the synchronization of events about user clicking on search results.

Calculates the ratio of top search-guided searches whose results are clicked by users to all top search-guided searches to assess the effects of search retrieval and sorting.

Guided search for GMV

The gross merchandise volume (GMV) of purchases that users make based on top search-guided searches.

Aggregates the transaction amounts guided by top search.

Depends on the data collection feature and the uploaded behavioral data about user purchases. The value of the bhv_type field must be "buy" in the data that is uploaded.

Assesses the effect of top searches on guiding users to make purchases.

Guided search favorite conversion rate

The ratio of times when users add items from the results of top search-guided searches to favorites to all top search-guided searches.

Divides the number of times when users add items from the results of top search-guided searches to favorites by Guided search PV.

Depends on the data collection feature and the uploaded behavioral data about adding items to favorites. The value of the bhv_type field must be "collect" in the data that is uploaded.

Assesses the effect of top searches on guiding users to add items to favorites.

Guided search to the shopping cart conversion rate

The ratio of times when users add items from the results of top search-guided searches to the shopping cart to all top search-guided searches.

Divides the number of times when users add items from the results of top search-guided searches to the shopping cart by Guided search PV.

Depends on the data collection feature and the uploaded behavioral data about adding items to the shopping cart, bookshelf, or playlist. The value of the bhv_type field must be "cart" in the data that is uploaded.

Assesses the effect of top searches on guiding users to add items to the shopping cart.

Guided search like conversion rate

The ratio of times when users like items in the results of top search-guided searches to all top search-guided searches.

Divides the number of times when users like items in the results of top search-guided searches by Guided search PV.

Depends on the data collection feature and the uploaded behavioral data about liking items. The value of the bhv_type field must be "like" in the data that is uploaded.

Assesses the effect of top searches on guiding users to like items.

Guided search review conversion rate

The ratio of times when users post comments on items in the results of top search-guided searches to all top search-guided searches.

Divides the number of times when users post comments on items in the results of top search-guided searches by Guided search PV.

Depends on the data collection feature and the uploaded behavioral data about posting comments. The value of the bhv_type field must be "comment" in the data that is uploaded.

Assesses the effect of top searches on guiding users to post comments on items.

Usage notes

  1. When the top search report displays metrics for a day, the report displays the metrics for the day before the current day by default. You can set the date picker control to another day as needed. After you upload behavioral data, the top search report based on the uploaded data is available the next day.

  2. The top search report provides line charts to display the trends of metrics in the last seven days. You can set the date picker control to another time period as needed. You can view the line chart of a metric by clicking the corresponding icon.

  3. To view a line chart, perform the following steps: In the left-side navigation pane, choose Report Statistics > Hot search report. Select an application from the Application Name drop-down list and a model from the Model name drop-down list. Click a metric category tab. Then, set the date picker control to a time period as needed. 1