Splio is a SaaS New Loyalty Marketing Platform that combines such services as New Loyalty Engine and Marketing Automation with Mobile activation, including mobile wallets, mini-programs, to enable marketers to acquire, activate, engage and retain customers with personalized communications on all channels, driving loyalty and revenue for brands. Over 500 brands in a diverse number of sectors such as retail, food and beverage, travel, education, consumer packaged goods, and e-commerce are all using Splio worldwide. In China, where other international companies may struggle to catch up to one of the most tech-savvy consumer bases in the world, Splio allows international brands to better engage with their customers and succeed through leveraging the most relevant digital touchpoints such as a 360 degree views of their brands.

Splio started its China operations in Beijing in 2011 with a data center located in Hong Kong. At first, Splio concentrated on helping its existing Europe-based customers that were looking for trustable partners while expanding to the Chinese market. After years of developing their business in China it became essential to not only buildup operations within China, but also establish a network of partners, and more importantly find the right technical solutions to support their booming business.

Ultimately, Alibaba Cloud was selected as Splio's Cloud partner because of their superior performance, low cost, and proximity to Splio's Headquarters in Paris. The Splio IT team regularly met with Alibaba Cloud solution architects to monitor the migration process. As of today, Splio is using Alibaba Cloud as an IaaS server host for all its China-based customers. They are currently operating 90 servers in Hangzhou storing over 5 Terabytes of data. Alibaba Cloud's fast development of a wide range of tools and services allows Alibaba Cloud to support Splio's goal of automating their Cloud infrastructure. By implementing Infrastructure as Code (IaC), Splio leveraged Alibaba Cloud's Terraform solution to deploy servers faster. Currently, Splio is using and exploring managed services such as Alibaba Cloud Container Service for Kubernetes (ACK). By using this service, Splio no longer needs to maintain these clusters, which saves them time and allows them to focus on their core business.

As a SaaS Marketing platform, Splio's primary role is to host and manage customer data, providing security guarantees and ensuring all operations are compliant with local regulations, specifically GDPR in Europe and CSL in China. Alibaba Cloud's comprehensive suite of global cloud computing tools and wide range of managed services allows Splio to concentrate on delivering a high-quality marketing product to their customers and not worry about IT performance.