Community Blog 4 Cloud Technology Tools Revolutionising Sports

4 Cloud Technology Tools Revolutionising Sports

This short article discusses four cloud technology tools that will change how the sports and media industries operate.

Competitors aren’t the only ones competing in today’s sporting landscape – sports venues and platforms are too. Whether they’re in the stadium or watching from the comfort of their home, spectators and journalists expect a seamless experience.

Fortunately, there are lots of digital tools sports companies can leverage to boost engagement while minimizing costs. From immersive stadiums to data analytics, Alibaba Cloud’s sports solutions are designed to empower teams, fans, and journalists alike.

So, without further ado, here are four cloud technology tools revolutionizing sports today. On your marks, get set, go!

1. Event Simulation Services (ESS)

When planning an event, a variety of teams can be involved in the process, including ticketing, technology, and broadcasting. With so many moving parts, it’s easy to see how an outdated paper-based planning phase can easily spiral out of control.

That’s where Alibaba Cloud Event Simulation Services (ESS) comes in. The solution optimizes every stage of your events operation, from the design phase to implementation, rehearsal, and post-events knowledge transfer.

Here are a few things it does:

  • Simulates outdoor areas for security and flow planning purposes, helping you optimize the placement of your security cameras and simulate different scenarios to minimize bottlenecks and effortlessly react to busy periods
  • Uses 3D modelling capabilities to create panoramic views of indoor and outdoor spaces, providing a real-life look and feel for key areas to help optimize the viewing experience for in-venue and at-home spectators
  • Makes operational adjustments in real-time, preventing and reducing various risk factors as an event unfolds while optimizing the viewing experience
  • Provides data for post-event analysis
  • Optimizes every stage of your sporting event’s viewing experience, enabling you to plan the layout of your indoor venues and improve the position of your equipment without moving or commissioning a single piece of kit.

2. Fan Video Hub

Not everyone’s lucky enough to get tickets for the sporting fixture they’ve been looking forward to, while others would rather watch from the comfort of their home. Now, technology is making it possible for remote viewers to engage and show their support.

The new Alibaba Cloud Fan Video Hub collects and filters content uploaded to a variety of social network platforms, using an organizer-specified #hashtag to identify videos.

These videos are curated, checked, produced, and broadcast to a screen in your sporting stadium or published online. It’s all about maximizing fan engagement while creating the biggest cheering possible to support and motivate your team’s heroes.

3. Digital Badge

A must-have for the post-COVID era, Alibaba Cloud’s Digital Badges streamline the registration and access process for visitors and spectators. It provides simplified identity and access control while eliminating the unnecessary use of paper.

You can issue visitors with a Digital Badge in seconds and allocate different badges to different accredited client groups, such as the media, VIPs, staff, athletes, and coaches. It’s also easy to send notifications to visitors. You can enhance their experience and avoid bottlenecks in your venue by equipping them with the latest information.

Digital Badges are also beneficial from a security perspective, giving you centralized access control management. A robust selection of security measures means counterfeit tickets and other fraudulent activities are relegated to the past.

4. Press Conferences on the Cloud

Spectators aren’t the only ones that want a piece of the action.

Sports organizers need to host media and press conferences to provide journalists with the quality of information they require to publish stories and get the news of your sporting event in front of as many people as possible.

Thanks to Alibaba’s Press Conference on the Cloud, journalists can be in two places at once.

Press Conference on the Cloud lets you manage and broadcast press conferences in the virtual world, using live and on-demand streaming technologies to span vast geographical regions and provide high-quality video content.

It provides high-definition and uninterrupted live audio and video services worldwide with low latency and high concurrency powered by ApsaraVideo Live, our all-in-one audio and video streaming service.

Journalists can download and view videos in real-time or save them for future viewing. Interpreters can quickly translate the speech into a range of different languages.

Journalists also benefit from reduced travel costs. Companies can lower operational costs (because you won’t need to accommodate as many journalists) while maximizing media coverage by making the conference accessible to all.

Download our white paper to learn more about how our sports solutions work.

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