Exmoo is a multi-channel media company that offers a comprehensive and user-friendly platform covering all the aspects of life in Macau. Additionally, it covers news from Hong Kong, China, and other international geographies. The distribution network of Exmoo newspapers has now increased to more than 600 with a daily circulation of 50,000 copies. Currently, Exmoo is the highest-circulating newspaper with the widest coverage in Macau. The newspapers include all the critical information and in-depth reports supplemented by news from Guangdong-Hong Kong-Macau Greater Bay Area. Exmoo also provides a web version, mobile application, Facebook page, WeChat platform, YouTube channel, and is striving to develop multimedia to cater to its growing customer base.

Before moving its operations to Alibaba Cloud, Exmoo used traditional solutions from various other vendors to manage its IT operations. Using traditional methods and managing multiple vendors was becoming increasingly challenging and chaotic, and at the same time, raising the operating costs. Additionally, security was another primary concern for Exmoo. It was looking to collaborate with a cloud vendor that helps in achieving the following objectives:

● Architecture Redesign: IT operations optimization was a key priority for Exmoo, and therefore, it wanted strong support in identifying potential areas of performance improvement and cost savings.
● Cloud Migration: Seamless application migration to the cloud was necessary to ensure high availability, better functionality, and superior customer experience.
● Security Enhancement: Exmoo wanted to enhance its security mechanism to reduce the risk of data theft and safeguard the systems against malware.
● Storage Optimization: It was critical to optimize storage infrastructure to meet the increasing data processing and managing requirements of a rapidly growing business.

Exmoo chose Alibaba Cloud as its cloud technology partner to leverage a wide range of highly-scalable and flexible cloud computing services with 24*7 assistance for digitally transforming its business processes and operations. Furthermore, Alibaba Cloud’s dedicated team supported the IT team at Exmoo throughout the pre-sales stage to analyze the current architecture, systems, and process to identify gaps and devise a customized plan of action.

Exmoo leveraged various Alibaba Cloud services to automate, secure, and accelerate its business IT operations and improve overall customer experience. Alibaba Cloud’s highly professional team assisted Exmoo in planning computing, storage, networking, content delivery, and business architecture requirements to ensure the high availability of online applications and uninterrupted services. Exmoo employed Alibaba Cloud's Content Delivery Network (CDN) to accelerate news content distribution to the audience across the globe. Alibaba Cloud’s Elastic Compute Service (ECS) helped Exmoo achieve faster results, scale capacity up and down to match the real-time demands. Furthermore, to address its storage optimization needs, Exmoo used Alibaba Cloud’s Object Storage Service (OSS) to store, process, and access massive amounts of data. Exmoo also utilized Alibaba Cloud's Security Center powered by big data technology to identify, protect, analyze, and notify security threats in real-time. This reduced operations and maintenance costs associated with security management and enabled Exmoo to take proactive defense measures and automate security operations.

Alibaba solutions helped Exmoo improve its customer experiences, enhance its storage capacity, and introduce additional security measures to address real-time business demands. Moving forward, Exmoo may leverage Alibaba Cloud's mobile app development services and AI capabilities to revamp its mobile application for significantly enhancing the end-customer experience.