Delivering an engaging customer experience for large-scale, global marketing campaigns is no easy task. This requires organizations to possess a supporting mechanism that facilitates large-scale marketing promotions, backed with a highly scalable, elastic, and secure infrastructure to manage rapid traffic inflows. For organizations, the biggest challenge is usually to ensure smooth handling of expected website traffic, latency, and to provide a pleasing customer experience.
- To effectively handle unpredictable website traffic, Alibaba Cloud's elastic computing capabilities enable users to scale their resources to meet traffic demands. Auto Scaling helps to configure both front-end web servers and backend application servers of a campaign site. With Alibaba Cloud's CDN distributed over 3200 locations globally, the system can accelerate media-rich files for marketing campaigns globally and ensure an enhanced customer experience.
- Leveraging ApsaraDB for Redis between applications and database minimizes data response time and reduces database workload. ApsaraDB for RDS addresses typical database performance bottlenecks during large-scale campaigns. It also supports the read-replica feature to avoid overloading the primary node by distributing read requests to read-only nodes.
- Supports hybrid cloud
- Comprehensive security product portfolio
- Global coverage