Alibaba Cloud and Sena Traffic Systems to Build a Smart Traffic Solution

May 23, 2019

The Smart Traffic Solution will develop a cloud-empowered smart solution that improves traffic environments

Kuala Lumpur, May 23, 2019 – Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced today a collaboration with Sena Traffic Systems (Sena), Malaysia’s leading smart traffic system controller, to build a smart traffic management system in Malaysia. Utilizing cloud empowered smart technologies, the system will digitally transform the traffic management infrastructure in the city and has the potential to reduce travel time by 12%.

The collaboration was announced during its launch today in the presence of by YBrs. Encik Tan Chuan Ou, Deputy Secretary-General (Operations) of the Ministry of Communications and Multimedia (KKMM) accompanied by Selina Yuan, President of Alibaba Cloud Intelligence International; Kenny Tan, General Manager of Alibaba Cloud Malaysia; and Dato’ Tan Boon Hock, Managing Director of Sena Traffic Systems. Surina Shukri, Chief Executive Officer of MDEC and Dato' Ng Wan Peng, Chief Operation Officer of MDEC were also amongst the special guests present at the event.

Alibaba Cloud will provide its City Brain solution, cloud computing resources and talent development programs through the collaboration. Sena will be responsible for the design and development of traffic light systems, and implementation of its patented algorithm for the city traffic light system.

Selina Yuan, President of Alibaba Cloud Intelligence International said, "The smart traffic solution will constantly learn and adapt to changing traffic environments, making the traffic management system a smart learning platform and no longer just an analytic tool."

"The smart traffic solution and technology have the potential to improve traffic situation not just in Malaysia, but also in the ASEAN region. We will continue to empower all Malaysian stakeholders, in both the public and private sectors, with cloud-empowered technology to enhance efficiency, advance innovation and succeed in the digital age. Through this collaboration, Alibaba Cloud and Sena will also share the best practice with other regional partners," Yuan added.

The demonstration at the event also showcased the capabilities that are essential for traffic management, including incident detection, congestion detection, vehicle counting, vehicle classification, traffic light optimization and traffic simulation.

"Sena built the Malaysia’s first smart traffic lights system and operated our smart traffic R&D lab. With our collaboration with Alibaba Cloud, Sena will have an even better and more complete solution to solve traffic congestion in urban landscapes. We are eager to move rapidly beyond our current development plans for smart traffic and are already looking at exploring developments in several intelligent digital platforms for urban management systems such as street furniture controllers, IoT and smart city enterprise management together with Alibaba Cloud," said Dato’ Tan Boon Hock, Managing Director of Sena Traffic Systems.

The collaboration represents the latest initiative by Alibaba Cloud to continue to empower the local technology partners in Malaysia. Alibaba Cloud setup its first local data centre in Malaysia in 2017 to provide enterprises and SMEs a local choice to build their businesses and run their applications on powerful, reliable and secure cloud platform. To further support Malaysian enterprises, Alibaba Cloud setup its second local data centre and its first cloud based Anti-DDoS Scrubbing Center in Malaysia last year to offer customers the highest level of protection against DDoS attacks and further enhances the infrastructure needed to support Malaysia’s digital economy.

About Alibaba Cloud

Established in 2009, Alibaba Cloud (www.alibabacloud.com), the data intelligence backbone of Alibaba Group, is among the world’s top three IaaS providers, according to Gartner. It is also the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and public services. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.

About Sena Traffic Systems

Founded in 2007 as subsidiary of Sena Group of Companies, Sena Traffic Systems Sdn Bhd is a local Malaysia enterprise that built Malaysia’s first smart traffic system controllers with their "100% Made in Malaysia" TrafficSensTM Traffic Controllers which enables intelligent traffic management. Supported by a research grant by Multimedia Development Corporation (MDEC), Sena Traffic Systems built and operates a R&D laboratory for this system and, today, also designs and develops other intelligent digital systems for urban city management such as street light management, IoT applications for operations and maintenance. Sena Traffic System had since delivered and installed more than 400 traffic light junctions’ controllers with their TrafficSensTM Traffic Controllers in Kuala Lumpur, Putrajaya, Johor and Selangor.

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