"Alibaba Cloud’s end-to-end video streaming service, ApsaraVideo VOD, combined with globally distributed CDN edge nodes and powerful storage infrastructure capabilities, helped White Channel deliver top-quality video playback services to customers without any latency and performance issues."
About White Channel
TND Multimedia Co. Ltd. is a well-known television broadcasting and over-the-top (OTT) service provider in Thailand. The company currently operates White Channel, a television channel focusing on Islamic content, along with the video-on-demand (VOD) platform WhiteFlix.
White Channel aims to become the leading digital content provider in Thailand by offering innovative and cost-effective OTT services. The content published on White Channel's platform is mainly geared toward increasing awareness among people about Islamic culture and is hugely popular among the Muslim community.02
White Channel was looking to enhance the overall performance and user experience of its video-on-demand platform carrying a huge library of digital content. The company wanted to ensure that the content available on its platform and application was instantly accessible to users worldwide without any latency or streaming delays. Since the platform had a constant surge in viewership, the company needed a reliable solution to handle unprecedented spikes in traffic levels.
It was extremely critical for White Channel to modernize its existing OTT infrastructure and provide maximum uptime to users. The company also wanted to invest in a database storage solution that can store large volumes of digital content with automatic disaster recovery and handle fluctuating traffic. Improving the application server security and accelerating content delivery to users were among the other key priorities of White Channel.03
Why Alibaba Cloud
White Channel was looking to collaborate with an experienced technology provider who could help build a scalable and secure application infrastructure to deliver high-quality, uninterrupted video streaming services to customers. The company chose to collaborate with Alibaba Cloud owing to its expertise in building robust and secure video-on-demand platforms and applications. In addition, Alibaba Cloud’s reliable cloud infrastructure and flexible pricing were some other key factors that resulted in the partnership.
Alibaba Cloud’s end-to-end video streaming service, ApsaraVideo VOD, combined with globally distributed CDN edge nodes and powerful storage infrastructure capabilities, helped White Channel deliver top-quality video playback services to customers without any latency and performance issues. Alibaba Cloud also offered a set of APIs and SDK support to White Channel to seamlessly integrate its OTT application and services with the ApsaraVideo VOD platform. Furthermore, the dedicated support provided by Alibaba Cloud made it easier for White Channel to manage the complete lifecycle of its VOD services, from video upload and storage to transcoding and distribution.04
White Channel trusted ApsaraVideo VOD to optimize the overall security, user experience, and performance of its OTT platform. The service helped White Channel add elastic scaling capabilities in its application infrastructure to support millions of concurrent users while delivering a richer viewing experience. Alibaba Cloud's trusted globally distributed CDN of more than 2800 edge nodes allowed the company to accelerate content delivery to users for higher engagement and faster app load times.
In addition, White Channel also utilized the cost-effective Object Storage Service for storing and managing its large volumes of video content. OSS helped the company address the data availability issues by offering automatic backup and disaster recovery capabilities. The built-in media processing capabilities and seamless integration with Alibaba Cloud CDN made OSS the automatic choice of White Channel for data storage and backup needs.
As part of the ApsaraVideo VOD solution, White Channel also leveraged Elastic Compute Service (ECS) to set up secure cloud servers for hosting its application. ECS provided the flexibility to add or remove instances based on the real-time traffic demands, ensuring predictable application performance and dynamic scalability. This enabled White Channel to smartly distribute the client requests to multiple back-end servers to ensure stable application performance during unexpected traffic surges.