ApsaraVideo Media Processing

A cloud service for transcoding multimedia data into various output resolutions, bit rates, and formats for unhindered playback

Alibaba Cloud Media Processing is a cloud service for transcoding multimedia data. It provides a cost-effective, easy-to-use, elastic, and highly scalable method to convert audio and video into formats suitable for playing on PCs, TVs, and mobile interfaces. Media Processing was designed based on the needs of Alibaba Cloud users. In the past, users dedicated time and resources to purchase, build, and manage transcoding software and hardware, as well as perform sophisticated configuration optimization, transcode parameter adaptation, and other operations. Media Processing has changed all this by enhancing the elasticity of the cloud; this service provides transcoding capabilities to satisfy tomorrow's transcoding demands all while reducing wastes.


Ultra-Speed Transcoding
Features multi-region deployment and dynamic on-demand scaling. Handles high-concurrency scenarios easily and ensures efficient transcoding.
Digital Restoration Service
Features the latest human visual system models and breaks average transcoding limits. This service can also be used to restore corrupted video files.
NarrowBand HD
NarrowBand HD and high efficiency video coding (HEVC) technology help you to save 20% to 30% more from the traffic costs than other competing technologies.
Feature-rich, Highly Customizable
The service provides video transcoding, snapshots, watermarks, video editing, splicing, and many other media transcoding capabilities that suit various scenarios.
In addition, it provides highly-scalable media transcoding templates and custom transcoding parameters to meet diverse transcoding needs.


  • Media Transcoding

    Supports all major formats, and includes professional customizable transcoding services such as NarrowBand HD, double-speed transcoding and video encryption. Audio and Video Transcoding

    Audio and Video Transcoding

    Supports all mainstream formats, H.264 and H.265 codecs, multimedia container formats, and subtitles.

    Transcoding Templates

    Offers preset templates, smart templates, and custom templates to meet multiple needs.


    The console can be operated with GUI. Quickly builds an audio or video processing flow, and automatically triggers transcoding when the media file is uploaded.


    Encodes an identifying image or text in the output video.

    Video Clipping and Stitching

    Allows you to specify a start time and a duration. You can merge multiple videos to create a single output.

    Audio or Video Extraction

    Allows you to separate and extract the audio or video from video files.

    NarrowBand HD

    Includes the latest narrowband HD transcoding technology, and allows you to save 20% to 30% bandwidth costs.

    Double-Speed Transcoding

    Applies to videos of 30 minutes in length or more. Encodes video fragments in parallel to make the transcoding speed 5 times quicker.

    Video Encryption

    Supports “Alibaba Cloud proprietary encryption”and “HLS-AES128 encryption”. Secures video content against downloading. This feature is useful for education and pay-per-view (PPV).

  • Media DNA

    Captures screenshots of videos on OSS at a specified start time.

    Video Screenshots

    Captures JPEG screenshots of videos on OSS at a specified start time. Supports single screenshot, multiple screenshot, and average screenshot.

    Image Sprites

    Combines multiple images into a single image sprite. Using image sprites allows you to obtain multiple pictures through one request. This significantly reduces the number of server requests and improves client-side performance.

  • Digital Restoration Service

    Makes existing content sources clearer and smoother, and provides an industry unique VIP viewing experience.

    High Frame Rate Conversion (FRC)

    Converts HD videos with 30 frames per second or lower into HD videos with up to 60 or 120 frames per second, without compromising the streaming quality even on a 4K screen.

    Picture Rescue (PicRescue)

    For online videos that have been overly-compressed, glitch and mosaic are removed to create restored versions with higher levels of clarity.

    SD to HD Conversion (SD to HD)

    For standard definition videos, video granules and compression noise are removed, and high-resolution is applied to create videos in 720p or 1080p.

    2K to 4K Conversion (2K to 4K)

    For 1080p clips, resolution technologies obtained from the study of a large number of videos are used to create high-quality 4K videos.

  • Video Editing

    You can use Cloud Clip APIs to easily create content.

    Cloud Clip APIs

    A series of functional APIs allow you to clip, stitch, mask, and integrate videos, and add banner text to your videos. You can use cloud-based video editing APIs to rapidly build an online platform for video editing and production. The system supports editing videos, audios, pictures, and texts.

Customer Scenarios

  • Video Websites
  • Online Education
  • Television Media
  • E-commerce Videos
  • Game Videos
Video Websites

Video Websites

Offers smooth and stable on-demand video services.

Provides a Video on Demand (VOD) service for business scenarios. Combines audio/video uploads, automated transcoding, media resource management, and accelerated delivery capabilities into a single all-in-one on-demand audio/video streaming solution. Helps customers to build secure and highly-customizable on-demand streaming platforms and applications.

View details of scenarios

  • Highly Customizable Media Transcoding Service

    Offers custom transcoding templates to convert media files to FLV/TS (M3U8)/MP4 files with different resolutions, bit rates, and frame rates.

  • Smart Analysis of Video Templates

    Recommends the best smart transcoding template based on the analysis of video content.

  • Integrated Message Queue and Notification Service

    Helps you to stay informed of the latest state of service execution.


Online Education

Online Education

Enables you to quickly build your own teaching platform.

Includes multiple rich video features to ensure the best viewing experience. Enables teachers to share course videos and manage educational resources from one platform.


  • Video Copyright Protection

    A highly reliable OSS service and flexible anti-leeching and authentication features can ensure content security and protect your resources against hotlinking.

  • Brand Logo Promotion

    Supports up to four static PNG images covering the output video.

  • Video Clipping and Video Stitching

    You can specify a start time and a duration. You can stitch together multiple video or audio segments to create a single video file.


Television Media

Television Media

Supports the high-speed encoding of radio, video, and television.

Offers encoding services to meet the technological requirements of traditional radio, video and television formats, and ensures encoding efficiency. Provides rich optimization and improved video quality.

View details of scenarios>

  • Multiple Upload Methods

    Offers multiple upload methods to meet different upload scenarios.

  • Scalable Transcoding

    Uses a quick and stable parallel transcoding system to offer seamless and automatic scaling of transcoding tasks.

  • Playback on all Platforms

    Provides Web players and playback SDKs for iOS and Android platforms.


E-commerce Videos

E-commerce Videos

Offers video solutions for e-commerce content.

The video can visually describe product features in detail to attract more users. Suitable for product description videos, new product launches, video shopping guides, and auctions.


  • Video Introduction of Products

    Demonstrates on-premises products to exhibit the product information in an easy to understand method. This influences the decision-making of potential clients.

  • The Seller’s Live Broadcast and the Buyer’s Unboxing Video

    The seller demonstrates the product on site and the buyer demonstrates the product in the unboxing video. Trading becomes more visual and convenient.

  • Video Introduction of Products

    In live broadcasts, stars and Internet celebrities demonstrate the product on their websites. This helps to boost the fan community of a product.


Game Videos

Game Videos

Rapidly builds a complete release platform for game videos.

Users can rapidly build a complete release platform for game videos. Offers complete video services to game portals.


  • Supports the transition of live video to on-demand video.

    Live scenes can be recorded in real-time and connected to on-demand platforms. Provides complete video recording and Time Shift services.

  • Fast Access

    Connects quickly to the existing media systems and content management systems using APIs.

  • Cost Effectiveness

    NarrowBand HD technology helps you to save 30% traffic costs.


Upgraded Support For You

1 on 1 Presale Consultation, 24/7 Technical Support, Faster Response, and More Free Tickets.

1 on 1 Presale Consultation

Consulting by experienced cloud experts.Learn More

24/7 Technical Support

Extended service time from 10 hours 5 days a week to 24/7. Learn More

6 Free Tickets per Quarter

The number of free tickets doubled from 3 to 6 per quarter. Learn More

Faster Response

Shorten after-sale response time from 36 hours to 18 hours. Learn More
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