Finding & Fixing Your 404 Pages
At some time, every online user will encounter the dreaded 404 page. It's nearly impossible to avoid. But just because it's common doesn't mean brands should dismiss it.
Your users may feel disappointed if they arrive at 404 pages. It increases the risk of your website visitors leaving, and excessive bounce rates might impair your SEO attempts (search engine optimization). Furthermore, having too many links to 404 pages makes you look untrustworthy and do not take your company website seriously.
In essence, the 404 sites are crucial.
When it comes to how to fix 404 pages, the necessary action you can do to enrich your visitors' experience is to reduce the likelihood that they will ever get on a 404 page in the first place. However, it would be best if you recognized that you wouldn't be able to prevent all occasions of your visitors from arriving at a 404-page on the website. Therefore, your secondary objective should be to ensure that this 404 page is designed correctly and informative whenever they do.
Every website proprietor will ultimately stumble across the infamous 404 web pages. It isn't easy to dodge. However, just because it is common does not imply that marketers should disregard it. However, you should be aware that you will not be able to avoid all incidents of your website users landing at a 404 page. As a result, your secondary objective should be to guarantee that the 404 page is well designed and valuable when they do.
You may consider:
Step 1: Locate Any Broken Links
Several tools are available to help website owners quickly detect all glitches providing 404 errors on their website. Even better, a lot of them are free. Your top options include:
1. Use a Broken Link Checker for Free
A few web tools make it easy to discover broken links. Using free online tools such as:
Broken Link Check
Ahrefs Broken Link Checker
Dead Link Checker
All you have to do now is put your website URL into the tool webpage and wait for it to analyze the site for you.
2. Use the WordPress Plugin Broken Link Checker
If you run a WordPress site, you're aware that there's a plugin for almost anything. Of course, this includes locating broken links. Broken Link Checker is a free plugin that monitors all the links on your website, compiles a list of broken connections, and allows you to amend or unlink each one easily.
One downside of using a plugin like Broken Link Detector is that it might temporarily slow down your website while running, so bear that in mind when deciding what to use.
3. Use SEO Spider to Detect Broken Links
Screaming Frog's SEO Spider tools will search your website and identify various issues, including broken links. It is straightforward to use for sites with fewer than 500 pages.
First, you must access SEO Spider to use it to discover 404 errors. All you have to do is enter your URL and press the Start button. Slithering your entire webpage may take a few moments.
Client Error may be displayed by choosing it from the Output Codes menu. Locate your website's link by tapping on it and then selecting Inlinks.
To obtain a list of all your broken links in spreadsheet form, select Bulk Exports, Response Codes, and Client Error Inlinks (which can help you harness the project of repairing them).
Step 2: Repair Any Broken Links
After you've gathered a broken links report, it's time to deal with them. You must know how to find 404 errors and fix them. Determine which links should be updated and which should be removed.
Keep note of your progress as you go, and visit each website to double the updated link before moving on to the next.
This will take some time, but we guarantee your web visitors will be happier. It's best to conduct this periodically every three or more months to ensure that you understand 'how to fix URL not found' as soon as possible. You'll detect faulty links before anybody else since the greater you do, the least effort you put in.
Step 3: Refresh Your 404 Pages
However, if you monitor for broken links frequently, there will be instances when you don't detect one in advance and other occasions when users input a URL erroneously. Some of your customers will almost certainly get on your 404 sites as much as possible.
404 Page Best Practices
Explore some of the most important 404-page recommended practices to improve the usability of your website.
1. Maintain Consistency
To minimize misunderstandings, you want users to know they're still on your page when the website 404 not found displays. Many businesses still utilize generic 404 displays that lack individuality and have no graphics related to the webpage.
A page like this subconsciously separates a visitor from your website, nearly guaranteeing that they will leave.
Instead, you want others to know they can still rely on you. Ensure that the page follows the overall marketing style and content you want to convey. NASA does this by displaying the magnificence of the stars even while displaying the NASA symbol and the website's primary navigation.
Obviously, landing on that page instead of the one above increases your chances of staying.
2. Make it Practical
The individual who arrived at your website was trying to reach somewhere else. You don't want users to abandon their search for the original page, so make it as straightforward as possible.
Include a search box and recommended links to help people return to the main section of your website, where the bulk of your customers want to stay.
Those who discover themselves with the website 404 not found should know that it is not the end of the road; they may swiftly go back to a better helpful page.
3. Add Some Individuality
404 pages are often technical and tedious. You don't want to detract from your users' experience by displaying stuff other than what they were searching for, so improve the situation by being entertaining and adding some individuality to the website. Even if you're persuaded that it's time to develop fully customizable redirects for your website page but aren't completely sure how well the technical side of changing your 404-page generally works, you shouldn't have too much trouble figuring it out.
Both of the above examples convey the brand's personality and bring something unique to the home page encounter.
How to fix URL Not Found?
If you've decided that it's time to create a unique 404 page for your blog site but aren't sure how to upgrade your 404-pages, this should be a simple process.
To access and update your 404-page editor, contact your hosting provider. If you're using WordPress, you may follow these procedures or use plugins like this.
Are You Prepared to Revamp Your 404 Pages?
Businesses put forth a lot of effort to increase visitors to their websites. The last item you want is for all of your hard work to go to ruin since a customer accidentally arrived at a similar and dull 404 error page. If 404 error sites appear (as we stated before, they are unavoidable), you may leverage them to accomplish more for your business and consumers.
Knowledge Base Team
Knowledge Base Team
Knowledge Base Team
Knowledge Base Team
Explore More Special Offers
50,000 email package starts as low as USD 1.99, 120 short messages start at only USD 1.00