AI for Email Automation: Classify Incoming Emails Using Machine Learning

Email marketing automation changed the rules for enterprises, and email management automation is rewriting those rules. When we talk about utilizing AI to transform how your team manages emails and inboxes, we’re not just about automating send timings and email flows.

There are several difficulties with manual email management, which can become chaotic for you and your team. Traditional email platforms have few native automation capabilities and aren’t designed to learn and change.

AI for Email Automation

AI-powered email solutions automate mailbox management to make it easier for you to handle your email and related activities daily.

Consider that you are starting an email campaign and reaching out to several prospects. You start receiving responses to your campaign a day later. The response rate is relatively high, and everything is going wonderfully!

You’re first excited. It appears that your message is hitting home with your target audience and that they are eager to learn more about what you have to say.

But suddenly, a ton more emails start to arrive. You can’t respond to every comment, and your inbox is a complete mess. You’re becoming lost in the sea of responses—automation in email management steps in to save the day here. Emails can be intelligently categorized using machine learning, depending on their content.

You’ll be able to respond to each response promptly, ensuring no client is dissatisfied.

So how does it function?

Email management automation recognizes and classifies the language used in incoming emails using AI-powered text classification. Text classification algorithms look for trends in past data—data you provide them—to determine the purpose of an email.

Training your text classifier to recognize various email kinds is the first step in developing an AI model for managing emails. You can either carry out this task manually, utilizing tools like logistic regression, decision trees, or the KNN technique or automatically, utilizing a no-code AI solution. No prizes for figuring out which is substantially simpler than the other.

Once your text classifier has been trained, you can plug it into an AI model and specify the input—the source of fresh data to be classified—and output—what occurs after classification.

Let’s look at the differences. This method is dependent on the makeup of the data.

Unstructured Data vs Structured Data

Structured data is arranged and easily fits into workbooks and database systems. Machines can connect to and understand spreadsheets and tables with ease.

Data that is unstructured lacks a set structure or arrangement. It can be challenging for machines to understand and comes in the form of text, music, photographs, and videos.

Semi-structured data, which falls midway between the first two forms, is another option.

Emails, for instance, are semi-structured. Although you can organize them based on the sender, topic, date, and other factors, the email’s content is unstructured.

A comprehensive AI solution is what you require.