Tsinghua grandmother applies for Ali

Abstract: "The annual salary of 400,000 is to recruit senior product experiencers". At the beginning of the new year, Alibaba threw out such a recruitment advertisement, which immediately detonated the "silver-haired" arena. Because the "square dance leader" was mentioned in the recruitment advertisement, some people joked: This is to set off a bloody storm in the square dance. Yesterday (January 29), the experience communication meeting of this recruitment was held at Alibaba Hangzhou headquarters.

Author: Liang Zhouqian

Original text: http://click.aliyun.com/m/41385/

"The annual salary of 400,000 recruits senior product experiencers." At the beginning of the new year, Alibaba threw out such a recruitment advertisement, which immediately detonated the "silver-haired" arena. Because the "square dance leader" was mentioned in the recruitment advertisement, some people joked: This is to set off a bloody storm in the square dance.

Yesterday (January 29), the experience communication meeting of this recruitment was held at Alibaba Hangzhou headquarters. The 10 uncles and aunts who were killed from the 3,000 resumes showed their magical powers and showed their skills in housekeeping, which was amazing.


The 83-year-old secretary general of the Tsinghua Alumni Association PKs the 62-year-old "technical fresh meat"

The 83-year-old grandma Li shocked the audience as soon as she made her move. Her name is Li Lu, she graduated from Tsinghua University and is also the oldest in the audience.


Taobao's post-90s product manager learns from Grandma Li
Grandma Li said that participating in this recruitment was her own resume. She said that she did not force her to apply for a job. The reason she came to try it was because she liked dealing with people. You must know that as an "old Tsinghua", she once served as the secretary-general of the Hangzhou Alumni Association of Tsinghua University for 8 years. "To live at this age, I don't care about money, I just want to be happy."

Grandma Li has been shopping on Taobao for 6 years. Except for vegetables and fruits, my wife likes to go to the physical store to buy many things. She also set up a group for the old sisters, calling herself "girls", and people in the group shared Taobao links almost every day, "It's right to follow and buy."


"Girl" Li Lu began to learn computers after retirement, and even used a smartphone three or four years ago. She often invites those "little Tsinghua" to teach the big guys about bitcoin, blockchain, robots, psychology... She also likes to climb mountains, play the accordion, play the piano, and eat more fruit every day.


Compared with Grandma Li, 62-year-old Huang Qiwei has "shortcomings" in age, but as a "technical fresh meat", he is a peach blossom when he makes a move: he carefully made a PPT, beautiful in format and careful logic, "If If you haven't finished reading it, you can scan the QR code to continue watching." This "technical man" made the young people at the scene feel ashamed.

Not only is Taobao handy, but Huang Qiwei also has a lot of attempts at new things on the Internet. In 2014, he registered and operated a public account. At the age of 59, he made the first H5 mobile animation. In addition, he has many auras: a part-time teacher of "Basic Knowledge of Economics and Finance", a lecture on public relations at China University of Geosciences, and also teaching clothing majors to make suits. After retiring, he organized many anti-fraud classes for the elderly...

In addition, there are also the most appealing square dance master, the old writer who wants to invite Ma Yun to act in a movie, the retired deputy mayor who can sing best, and the most story-telling businesswoman in the sea... All of them have unique skills, Old and strong.


The most story of businesswoman Ren Ling
According to Ali’s statistics, the ratio of male to female applicants is about 3:7, and most of the job seekers live in Jiangsu, Zhejiang and Shanghai; half of them have college or undergraduate degrees, as well as doctors and masters, and even bilingual applicants.

The 67-year-old writer Xiong Changlie brought his own souvenirs and several books of his own, and laughed during the talks. Before the meeting was over, he swore several brothers and sisters on the spot and staged a "Taoyuan Three Bonds". In his words, the experience will make elderly people from all over the world come to experience the thousands of colors of the Internet age with the most sincere sincerity.


Writer Xiong Changlie, who wants to ask Jack Ma to play a movie
"People have the right to pursue their dreams, regardless of age"

From a commercial point of view, the Internet economy of "silver-haired people" has become a blue ocean.

According to Taobao Xiaoer, the recruitment of this position is mainly from the perspective of middle-aged and elderly people, in-depth experience of the 'family version' of hand-made products, find problems and feedback them; regularly organize seminars or small classes to mobilize the feedback of middle-aged and elderly people around them 'Family version' hand Taobao experience; feedback on the product experience and user needs of middle-aged and elderly groups through questionnaires, interviews, etc.

“Simply put, it’s user research.”


According to Ali's data, there are 30 million middle-aged and elderly "chopping parties" on Taobao and Tmall, of which 75% are between 50 and 59 years old - most of them are the parents of "post-80s" and "post-90s", and many Influenced by children, I love to browse the Internet. From January to September 2017, middle-aged and elderly "online shoppers" over the age of 50 spent nearly 5,000 yuan per person on Taobao and Tmall, and purchased 44 items per person.

From an emotional point of view, although many elderly people are retired and idle at home, their children are busy making a living, and their grandchildren are busy with their studies. Whether in urban or rural areas, "empty-nest elderly" have become a social phenomenon, so the Internet is responsible for enriching " The social, commercial and spiritual life of the "Silver People".

According to the reporter's understanding, many uncles and aunts' job application letters are sincere and sincere, not only showing their colorful retirement life, but also telling various stories about themselves and Taobao. An old grandma also wrote in the cover letter, "People You have the right to pursue your dreams, no matter your age."

"The elderly are a very large shopping group." Zhang Zhonglin, a 71-year-old who lives in Hangzhou from his hometown of Sichuan, said that because he was not used to Hangzhou cuisine, he carried dozens of catties of bacon and peppercorns from his hometown to Hangzhou a few years ago. When he arrived, he told him that "there are all available on Taobao". He opened Taobao and found that it was really there, and the price was still cheap. From then on, he liked to shop online.


"Square Dance Champion" Zhang Zhonglin
"However, I have a few suggestions." He said that the elderly have poor memory and can't always remember account passwords. Now that facial recognition technology has been applied, I hope that after scanning my face, I can go directly to Taobao. "In addition, it is best to see what the elderly want to buy as soon as you enter Taobao, and the fonts should be larger. It will be more convenient if you can use fingerprints instead of passwords when paying."

Accordingly, the starting point of Taobao's recruitment of senior user experience engineers over 60 years old is to hear the real experience from middle-aged and elderly users for a long time.