Media Solutions

Alibaba Cloud's one-stop media solution digitalizes your entire media journey to ready your content in today's media market.


The media and entertainment markets are booming. Young generations demand instant access to content from anywhere at any time. Technology is the driving force behind this digital media revolution, and 5G network connectivity is accelerating this trend further. Alibaba Cloud’s one-stop media solution provides media organizations with a range of powerful multimedia services to produce, upload, process, manage, and deliver your digital media content with ease and intelligent insights across multiple formats, platforms, and locations. Download Whitepaper>>>

Solution Highlights

One-Stop Media Solution

Alibaba Cloud's robust media service capabilities ensure a seamless cloud experience throughout the entire media lifecycle from video production, media storage, video processing, and content management, to video play and distribution.

Insightful Data Analytics

The video big data and AI services offer capabilities on personalized content recommendation and content management such as illicit content identification, advertisement identification, scenario recognition, and speech recognition.

Fast Video Distribution

Based on more than 2,800 global Alibaba Cloud Content Delivery Network (CDN) nodes, Real-Time Streaming (RTS) supports tens of millions of concurrent streams and a maximum end-to-end latency of two seconds.

Quick Deployment

The out-of-the-box video SDK features help rapidly deploy multiscreen live content offerings on all mainstream platforms without changing your legacy architecture.

Industry Best Practices

This media solution was born from Alibaba's years of in-depth industry practices with Youku and Taobao and has developed many industry best practices that can be replicated quickly.

Cost Efficiency

The Pay-As-You-Go billing method allows you to pay flexibly. This media solution also supports resource package pre-payments to save additional costs.

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Alibaba Cloud Is a Robust Partner for Your Entire Media Journey


Video Production

Record, edit, and livestream videos with video SDK or online with real-time beautification, special effects, and other capabilities


Media Storage

Upload media content from various sources, resume from breakpoints, and store them with the secure, low-cost, and highly reliable OSS service


Video Processing

Transcode videos offline or in real-time with Narrow Band HD transcoding technology, flexible watermarks, and customizable templates


Content Management

Manage content in the console, ensure content compliance through smart AI, and enhance content security with encryption and detection technologies


Video Play and Distribution

Play videos on all platforms with standard player SDKs and distribute videos to over 2800 nodes worldwide

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Featured Products


ApsaraVideo VOD


  • Content Protection
  • Multiple Functions
  • Smooth and Stable Playback Services


Media Storage | Short Video SDK | Content Management | Online Editing

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ApsaraVideo Live


  • Multi-Client Support
  • Global Coverage
  • Security Management


Video Capture SDK | Video Playback SDK | Livestreaming | Live Video Transcoding

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ApsaraVideo Media Processing


  • Ultra-Speed Transcoding
  • Digital Restoration Service
  • NarrowBand HD


Media Transcoding | Media DNA | Digital Restoration Service | Video Editing

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Content Delivery Network


  • Stability
  • Scalability
  • High Speed


HTTPS-Secured Acceleration | High-Performance and Efficient Caching Model | Access Control | Performance Optimization

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Object Storage Service


  • Ease of Use
  • High Reliability
  • Powerful Security Measures


Flexible with Easy to Use Features | Powerful Data Processing Capabilities | High Reliability and Powerful Security Measures | Cost-Effective Storage

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Special Offers

20% Off

VOD Resource Plan

  • • Resourceful Downstream Traffic Package
  • • Highly Compatible Transcoding Package
  • • Secure Storage Package

25% Off

Live Resource Plan

  • • Resourceful Downstream Traffic Package
  • • High-Quality Video Transcoding Package

Free Trial

Short Video SDK

  • • Customizable Video Recording
  • • Video Editing With Visual Effects
  • • Video and Image Import

20% Off

CDN Resource Plan

  • • High Concurrency
  • • High Coverage Rate
  • • Low Cost

Security and Compliance

We are committed to providing stable, reliable, secure, and compliant cloud computing infrastructure services across major jurisdictions around the world.
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  • GDPR
  • MPAA

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Customer Success Stories

"Yippi aims to grow its user base to become one of the largest super apps in Southeast Asia, and hopes to continue to work closely with Alibaba Cloud to explore more solutions in data trends and prediction."

Yippi is the popular socializing app that for messaging, content sharing and livestreaming. Alibaba Cloud was a clear choice for Yippi. ApsaraVideo Live provides the necessary networking and computing support as well as real-time transcoding technology for stable high-speed streaming. And by using Alibaba Cloud Container Service, Yippi is able to deploy applications in the agile environment.

“Alibaba Cloud CDN helps MNC in ensuring all content delivered to users in Indonesia smoothly even for some users who only have low bandwidth."

– MNC Group CTO

MNC is Indonesia's leading integrated media company. Alibaba Cloud's mature, full-featured networking solution helps MNC stay competitive in Indonesia's quickly growing digital media market. By offloading network traffic to Alibaba Cloud's CDN, a stable and reliable experience was ensured for MNC's millions of customers. Moreover, Alibaba Cloud's solution has provided optimizations through changes as improved codecs for platform video players.

Alibaba Cloud’s widely distributed availability zones and highly stable computing, storage, and networking services, enabled TFI, the official worldwide online streaming provider for the 38th Hong Kong Film Awards, to deliver smooth and reliable streams to nearly 100,000 viewers in 27 designated territories.

- Wilson Yuen, Founder & CEO, TFI Digital Media Limited

TFI Digital Media Ltd (TFI) is a pioneer in video technology headquartered in Hong Kong. Alibaba Cloud’s robust infrastructure and dynamic services helped TFI to drastically improve network performance, seamlessly migrate to the cloud and significantly minimize costs. Through Alibaba Cloud's CDN, TFI enables client, King's Glory Education (KGE) to avoid unpredictable network latency and unstable speed issues.

“CDN is reliable and OSS is simple and practical, the seamless connectivity ensures quick and reliable access to Changba's data.”

Changba is a free social karaoke mobile app. Alibaba Cloud's storage reliability is a good choice for Changba's architecture, and soon becomes an alternative to Changba's own storage solution. Alibaba Cloud OSS prevents a machine room SPOF from threatening Changba's service reliability. CDN ensures high access speed, even during the highest Internet bandwidth usage periods, such as Double 11 Global Shopping Festival.

Related Resources


How to Ready Your Content for Today's Media Market

Develop, implement, and deliver your digital media content with ease by building your media platform on Alibaba Cloud


Secure Media Archive

Help organizations store content securely on the cloud


Broadcast Live

Ingest, process, and distribute livestreams globally


Personalized Content Recommendation

Build a discovery service to help customers find the most appropriate content


Media Technologies to Engage with Customers

How Alibaba Cloud Video Solutions are transforming the ways businesses engage with customers

Best Practice

Building Livestreaming Apps Based on Alibaba Cloud Services

Alibaba Cloud provides all the help you need to build livestreaming apps for iOS and Android devices

Start with Alibaba Cloud Solutions

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