Press Conference on the Cloud to Open Up the Olympics

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How Press Conference on the Cloud Opens Up the Olympics

How Press Conference on the Cloud Opens Up the Olympics

The Olympic Games showcases the world of elite athletics – but not all the action takes place on the track. Every Olympic Games also hosts a range of media and press conferences, letting journalists gain valuable insights into both upcoming and past events.

Traditionally, journalists needed to physically attend these conferences to ask questions and get the required level of information. Now, our Press Conference on the Cloud solution provides a different approach, allowing journalists to get the insights they need, without ever physically stepping into a press conference.

Press Conference on the Cloud allows the International Olympic Committee (IOC) and the organizing committee for the Olympic Games (OCOG) to seamlessly manage and broadcast its press conferences in the virtual world, using both live and on-demand streaming technologies.

Compared to conventional media conferences, this innovative new approach helps broaden the media reach and increase the efficiency for both the media industry and event organizers.

For journalists, it reduces the need for individuals to be physically present at the conference venue, reducing the travel costs.

Press Conference on the Cloud also scales the media influence and impact, allowing journalists to effectively be in two places at once, accessing high-quality content and virtually interacting with Olympic representatives, from anywhere in the world. They can replay important press conferences on-demand.

For the Olympic organizers, operational costs are reduced as they do not need to accommodate as many journalists. What’s more, the organizers can also maximize coverage of the Olympic Games by reaching every interested party, even if they cannot physically attend every press conference.

How It Works

Press Conference on the Cloud provides a live streaming opportunity for all authorized media and journalists to receive the most up-to-date press releases and news from the Olympic Games.

Press Conference on the Cloud is powered by Alibaba Cloud’s all-in-one audio and video streaming solution. The ApsaraVideo Live service is an established solution based on our leading content hosting and delivery networks and large-scale distributed real-time transcoding technology.

This solution can provide high-definition and uninterrupted live audio and video services to IOC and accredited media staff around the world with low latency and high concurrency around the world. Alibaba Cloud has a network of more than 3,200 nodes distributed across more than 70 countries and regions to help the IOC achieve this.

Press Conference on the Cloud also leverages our Content Delivery Network (CDN) , which delivers content to users from the nodes that are nearest to them, providing a high speed network for on-demand and live streaming of Olympic press conferences.

At the user end, our Video on Demand solution enables the immediate downloading and viewing of videos either in real-time or for future consumption, without the delays and other performance issues other services often suffer from.

Olympic Scale

Olympic sites can span a vast geographical region and our solution is ready for this challenge. The Press Conference on the Cloud solution works across multiple sites and can be tailored to the requirements of different conferences.

The one-hour International Olympic Committee Daily Briefing, for example, is held at the Main Press Center. Using the Press Conference on the Cloud solution, organizers can live stream the conference, record the conference, and then save it on VOD to replay later.

The Medalist Press Conferences are held at multiple venues. During each of these conferences, interpreters translate the speech into a range of different languages. Using Press Conference on the Cloud, the translation is packaged into the original video stream, generating a new stream for each language. After the new video stream is generated, it is transcoded and then available on-demand.

At Alibaba Cloud, Press Conference on the Cloud is one of the many cloud-based products and solutions we have created to enable an Intelligent Olympic Games. If you’d like to find out more about our innovative solutions, please click here.