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Last Updated: May 19, 2022

This topic describes the terms of Alibaba Cloud Short Message Service (SMS).

Term

Description

Short Message Service

Short Message Service (SMS) is an Alibaba Cloud messaging service that allows users across the globe to send verification codes, notifications, and promotional messages. SMS is available in more than 200 countries and regions. SMS supports mobile number portability (MNP). SMS messages in the Chinese mainland are sent in an exclusive channel provided by China Mobile, China Telecom, and China Unicom. SMS provides carrier-grade operations and maintenance (O&M) capabilities, monitors the performance of SMS channels in real time, supports automatic channel switchovers, and achieves a delivery rate of up to 99%.

SMS for countries or regions outside the Chinese mainland

Alibaba Cloud SMS allows global users to send messages to more than 200 countries or regions outside the Chinese mainland, including Hong Kong, Macao, and Taiwan. You can use SMS to send verification codes, notifications, and promotional messages to mobile numbers that belong to these countries and regions.

SMS for Chinese mainland

Alibaba Cloud SMS allows global users to send messages to the Chinese mainland. SMS messages include verification codes, notifications, and promotional messages.

verification code

Alibaba Cloud SMS allows global users to use their own languages to send verification codes. SMS can be applied in the following scenarios where verification codes are required: app or website registration, secure sign-in, payment verification, identity verification, password resetting, and account binding.

notification

Alibaba Cloud SMS allows global users to send notifications to global customers and explore global markets. SMS can be applied in the notifications of orders, payments, logistics information, meetings, policies of public service sectors, and daily life services.

promotional message

Alibaba Cloud SMS allows global users to send promotional messages. SMS can be applied in the following scenarios where promotional messages are required: new product advertising, member care, product promotion, event invitation, and cross-border marketing.

message template

You can customize a message template that contains variables. When you use the template to send a message, you only need to specify the variables. A message template can be used only after it is approved. You can use message templates to send verification codes, notifications, and promotional messages. If you need to send messages to the Chinese mainland, your message templates must be reviewed. For more information, see Signature and message template specifications.

signature

SMS allows you to easily configure a personalized signature. The signature is attached to each message. If you need to send messages to the Chinese mainland, your signatures must be reviewed. For more information, see Signature and message template specifications.

sender ID

  • A sender ID can contain uppercase letters, lowercase letter, digits, spaces, and special characters. If a sender ID contains letters and digits, it must be 1 to 11 characters in length. If a sender ID contains only digits, it must be 1 to 15 characters in length.

  • You can specify a sender ID parameter based on your needs. If you send messages to the countries or regions that support dynamic sender IDs, the specified sender ID is carried in the messages. If you send messages to the countries or regions that do not support dynamic sender IDs, the specified sender ID is replaced with a default sender ID. To apply for a sender ID, submit a ticket.