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Quick Audience:Marketing Reach-Tag Component

Last Updated:May 23, 2025

The Tag component is used to tag users who enter the component with specified tags (including user attributes).

For example, the user is taged "Membership Level-VIP".

After a tag is added, the new tag value is displayed in the user profile of the user 360 in real time. After the next scheduled import tag source user tag table, the new tag value can be used in applications such as perspective analysis and audience filtering.

Note
  • If you need to use the tag component, you need to purchase a Tablestore instance and activate the feature first. Contact the Alibaba Cloud sales manager. The Tablestore instance can be shared with the Tablestore instance in Tablestore Authorization Configuration.

  • The tags that can be used are not limited to the tag table of the user source. Any user ID matched by the user's QAID can be used no matter which tag table the user ID is in.

To configure a universal filter, perform the following steps:

  1. Click the Tag component and configure it in the panel that appears on the right, as shown in the following figure. 自动化营销_全域消费者运营增长

  2. Enter a step name.

  3. Select a tag conflict strategy:

    • Overwrite Existing Tags: If the user already has a tag value for the selected tag, the selected tag value takes precedence.

    • Ignore this operation: If the user already has a tag value for the selected tag, the tag value will not be changed.

  4. Select the tag and tag value that you want to tag.

    You can select a maximum of 20 tag values.

    Note

    You can select text type (non-multi-value) or multi-value type tags.

    If multiple tag values are selected for a text type (non-multi-value) tag, all tag values can be successfully marked. In addition, the type of the tag will be changed to multi-value type after the next scheduling is imported to the user tag table of the tag source.

  5. Click OK.