How to create a user purchasing power tag - Quick Audience

The purchasing power tag is based on the user behavior table and order details table data stored after import or report. The statistical value of the user's order amount, number of times, and interaction behavior is used as the tag value. For example, the cumulative purchase amount /number of purchases /number of orders, average /maximum /minimum order amount, or number of orders in the last year.

Create a purchasing power tag

Purchasing power tags are based on user behavior tables and order details tables. For more information about data requirements, see Data Table Requirements. For more information about how to import data from user behavior tables and order details tables, see User Behavior and Order details. For more information about how to report and store order event data, see Event Hub.

Steps:

Choose Workspace> User Insight > User Tags > Tag Management.
Click New Tag in the upper-right corner.
In the dialog box that appears, select Purchasing Power Tag and click OK.
Configure the parameters in the Basic Information section.
1. Enter a tag name. Click the icon next to the tag field to customize the tag field name. The prefix is fixed to "user_tag_". If you do not customize the tag field name, the system will generate a field name based on the tag name.
2. Set whether tags are manually updated or automatically updated on a periodic basis. The periodic basis supports daily, weekly, and monthly.
3. Select a tag category. The default category is Unclassified.
4. Enter a tag description.
Configure tag rules.
1. Select User Behavior. If you create a tag based on user behavior, select a specific behavior type under the Interaction Behavior category. If you create a tag based on order details, select a specific behavior type under the Order Behavior category.
  If the selected behavior has multiple data sources, you need to select a source table. If the selected behavior has only one data source, you do not need to manually select a source table.
2. The behavior time. You can use multiple methods to set the behavior time. For more information, see Time-based.
  When you create a tag based on order details, the table may contain multiple time fields. Before you set the behavior time, you must select the corresponding order time field.
  Note
  If this parameter is set to a non-specific time, when the tag is updated, the specified time is refreshed based on the update time and the tag is calculated based on the new time. If this parameter is set to a specific time, the updated result remains unchanged unless the behavior record or the order record itself changes.
3. You can set other limits at the same time. For example, in the preceding figure, the order must be placed at least once. This prevents the result from being 0.
  You can click Add Attribute to add a condition. You can specify a maximum of 10 conditions. The relationship between multiple conditions is an AND.
4. Set the statistical logic: Select the amount /number of items /times as the calculation object, select the sum /maximum value /minimum value /average value as the calculation method, and use the result as the tag value.
After you complete the settings, click Estimate Number of Tags in the lower part of the page. The total number of tags and the coverage rate of each tag value are estimated on the right side of the page.
Click Save. The custom tag is created.

The custom tag that you created is added to the tag list. The tag is in the Executing state. You can use the custom tag only after its status changes to Executing. For more information, see Tag Management.