Behavior filtering lets you filter audiences whose behavior or order records meet specified requirements based on data in the User Behavior and Order Details tables.
If event storage is enabled for an event in Event Hub, the stored user behavior data and order details are also available for behavior filtering.
Procedure
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Choose Workspace> User Insight > Audience Insight > Audience Filter to go to the Audience Filter page.
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Click Behavior Filter in the left-side navigation pane, or drag Behavior Filter to the right-side navigation pane. A behavior filter card is added to the right-side navigation pane.
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Set behavior filtering conditions.
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Set user behavior.
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To filter based on user behavior: select a behavior type under the interaction behavior category as shown in the following figure. If the selected behavior has multiple data sources, select a source table. If it has only one data source, no manual selection is required. Then select a behavior channel. You can select All or Select All to select all search results.
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To filter based on order details: select a behavior type under the order behavior category as shown in the following figure. If the selected behavior has multiple data sources, select a source table. If it has only one data source, no manual selection is required.
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Set the behavior time. Multiple methods are available. For more information, see Time-based.
When filtering based on order details, a table may contain multiple time fields. You must select an order time field before setting the behavior time.
NoteIf a non-specific time is set, the audience is refreshed based on the update time and filtered with the new time range when you update it. If a specific time is set, the results remain unchanged unless the behavior record itself changes.
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Click + Behavior Attributes and + Statistical Metrics to add requirements for behavior attributes and statistical metrics. With Exact Match selected, you can enter any value to match. You can specify up to five behavioral attributes and two statistical metrics. All requirements must be met simultaneously.
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After setting the behavior filter conditions, enter the audience group name and description, select a save directory, and associate sub-activities. For more information, see Marketing Campaign Documentation. Click Estimate to estimate the number of people. Click Generate Audience to save the result.
