Quick Audience:AIPL User Analysis

You can use one of the following methods to go to the AIPL User Analysis page:

• In the left-side navigation pane, choose User Insight > User Analysis > AIPL User Analysis. The AIPL User Analysis page appears, as shown in the preceding figure.

• Choose Workspace> User Insight > Marketing Model > AIPL Model. Click AIPL User Analysis corresponding to the AIPL model to go to the AIPL User Analysis page.

Select the AIPL model to be analyzed and the calculation base date from the upper right corner, and the corresponding analysis chart will be displayed below.

The analysis result consists of two parts:

• AIPL data overview

  Shows the specific number of users in the four categories of cognition, interest, purchase, and loyalty on the calculation base date.

  If the calculation base date you select is the current day, you can click the icon in the upper-right corner of any user category to create a group based on a specific user category. As shown in the following figure, select a user type, enter the name and description of the user group, specify whether to expose the user group as a public user group, select the directory to which the user group is saved, and select the associated sub-campaign. For more information, see Marketing Campaign Documentation. Then, click OK.

• Consumer changing trends

  Click a user type in the AIPL Data Overview section. The following section shows the change in the number of users of the user type before the base date.

  You can view trend charts for up to 30 days before the base date. A thumbnail is provided below the trend chart. You can use the slider on the thumbnail to select the time period to be displayed in the trend chart.