Application statistical reports

CORE metrics

Field	Type	Description
pv	Integer	Search PV. Total number of search page views.
uv	Integer	Search UV. Total number of unique visitors who performed a search.
pvPerUv	Float	Average search PV per user. Calculated as total PV / total UV.
ipv	Integer	Item Page View (IPV). Number of times a user clicks a result on the search results page.
ipvUv	Integer	Number of users who clicked a result on the search results page.
ctr	Float	Click-through rate (CTR). Calculated as IPV / PV. Measures the ratio of result clicks to search page views.
zeroHitRate	Float	Zero-hit rate. Percentage of searches that returned no results. A high zero-hit rate indicates users are searching for content your index does not cover, or that queries need synonym or rewrite rules.
top5PvCtr	Float	Click-through rate (CTR) of the top 5 results.

STREAM traffic metrics

Field	Type	Description
pv	Integer	Search PV. Total number of search page views.
uv	Integer	Search UV. Total number of unique visitors who performed a search.
pvPerUv	Float	Average search PV per user. Calculated as total PV / total UV.
exposuresCount	Integer	Number of exposures.
queryEffectiveCount	Integer	Number of queries.
queryPerUser	Float	Average number of queries per user. Calculated as total queries / total UV.
queryDistinctCount	Integer	Number of distinct query strings submitted.
hasClickPvRate	Float	Percentage of search PV with clicks.

CLICK metrics

Field	Type	Description
ipv	Integer	IPV. Number of times a user clicks a result on the search results page.
ipvUv	Integer	Number of users who clicked a result on the search results page.
ipvPerUser	Float	Average IPV per user. Calculated as total IPV / total UV.
ipvUvPerUv	Integer	View-to-click.
ipvUvPerExposuresCount	Integer	Exposure-to-click.
ctr	Float	CTR. Calculated as IPV / PV. Measures the ratio of result clicks to search page views.
ctrTop3	Float	CTR of the top 3 results.
ctrTop5	Float	CTR of the top 5 results.
ctrTop10	Float	CTR of the top 10 results.
zeroHitRate	Float	Zero-hit rate. Percentage of searches that returned no results.
fewHitRate	Float	Low-hit rate. Percentage of searches that returned fewer results than a configured threshold.
commentCount	Integer	Number of comments submitted on items from search results.
collectCount	Integer	Number of times items from search results were saved to a collection.
cartCount	Integer	Number of times items from search results were added to a cart.
likeCount	Integer	Number of likes on items from search results.
commentRate	Float	Comment conversion rate.
collectRate	Float	Collection conversion rate.
cartRate	Float	Add-to-cart conversion rate.
likeRate	Float	Like conversion rate.
pvCtr	Float	Number of item clicks on the search results page / number of search PV.
uvCtr	Float	UV of clicks / UV of exposures.
itemCtr	Float	Number of item clicks on the search results page / total PV of item exposures on the search results page.
top5PvCtr	Float	CTR of the top 5 results.

QUERY_ANALYSIS metrics

Field	Type	Description
wordsTopPv	String	High-frequency words of the day. The queries with the highest search PV.
wordsFewHit	String	Low-hit words of the day. Queries that returned few results, including the search PV and result count for each query.
wordsTopPvLowCtr	String	High-frequency words with low CTR on the current day. Identifies popular queries where users rarely click the results shown.
wordsZeroHit	String	Zero-hit words of the day. Queries that returned no results, including the search PV for each query. A long list here signals gaps in your index or a need for synonym rules.
wordsTopPvRise	String	Fastest-rising words. Queries with the largest increase in search PV compared to the previous period.
wordsTopPvDecline	String	Fastest-declining words. Queries with the largest decrease in search PV compared to the previous period.

USER_ANALYSIS metrics

Field	Type	Description
twoDaysRate	Float	Next-day retention rate. Percentage of users who returned to search again on the following day.
noClickRatio	Float	Bounce rate. Percentage of search sessions with no clicks on any result.

DEAL transaction metrics

Field	Type	Description
gmv	Integer	Gross Merchandise Volume (GMV) from search guidance. Total transaction amount directly attributed to search.
buyUv	Integer	UV of purchases from search guidance. Number of unique buyers who were guided by search, submitted an order, and completed payment.
BuyUvPerUv	Float	Order conversion rate. Calculated as purchase UV / total UV. Measures the percentage of searching users who complete a purchase.
clickLeadBuy	Float	Click-to-purchase conversion rate. Calculated as purchase UV / IPV UV. Measures the percentage of users who clicked a search result and then completed a purchase.

Algorithm model statistical reports

CORE metrics

Field	Type	Description
pv	Integer	Search PV. Total number of search page views.
uv	Integer	Search UV. Total number of unique visitors who performed a search.
ctr	Float	CTR. Calculated as IPV / PV. Measures the ratio of result clicks to search page views.
ipv	Integer	IPV. Number of times a user clicks a result on the search results page.
ipvUv	Integer	Number of users who clicked a result on the search results page.
errTimes	Integer	Number of failed requests.

GUIDE_SEARCH search guidance metrics

Field	Type	Description
leadPv	Integer	Search guidance PV. Number of search page views that involved search guidance.
leadUv	Integer	Search guidance UV. Number of unique users whose searches involved search guidance.
leadPvRate	Float	Percentage of search guidance PV. Calculated as search guidance PV / total PV.
leadUvRate	Float	Percentage of search guidance UV. Calculated as search guidance UV / total UV.
leadZeroHitRate	Float	Zero-hit rate for search guidance. Percentage of search guidance queries that returned no results.
leadCtr	Float	Search guidance PV-CTR. Click-through rate for searches that involved search guidance.

SORT sorting metrics

Field	Type	Description
top1Ctr	Float	Top 1 PV-CTR. Click-through rate of the first result position.
top3Ctr	Float	Top 3 PV-CTR. Click-through rate of the top 3 result positions.
top5Ctr	Float	Top 5 PV-CTR. Click-through rate of the top 5 result positions.