Application statistical reports
CORE metrics
|
Field |
Type |
Description |
|
pv |
Integer |
Search PV |
|
uv |
Integer |
Search UV |
|
pvPerUv |
Float |
Average search PV per user |
|
ipv |
Integer |
Item Page View (IPV). The number of times a user clicks a result on the search results page. |
|
ipvUv |
Integer |
The number of users who clicked a result on the search results page. |
|
ctr |
Float |
Click-through rate (CTR). Calculated as IPV/PV. This metric represents the ratio of result clicks to page views. |
|
zeroHitRate |
Float |
Zero-hit rate |
|
top5PvCtr |
Float |
Top 5 PV CTR |
STREAM traffic metrics
|
Field |
Type |
Description |
|
pv |
Integer |
Search PV |
|
uv |
Integer |
Search UV |
|
pvPerUv |
Float |
Average search PV per user |
|
exposuresCount |
Integer |
Number of exposures |
|
queryEffectiveCount |
Integer |
Number of queries |
|
queryPerUser |
Float |
Average number of queries per user |
|
queryDistinctCount |
Integer |
Number of distinct queries |
|
hasClickPvRate |
Float |
Percentage of search PV with clicks |
CLICK metrics
|
Field |
Type |
Description |
|
ipv |
Integer |
IPV. The number of times a user clicks a result on the search results page. |
|
ipvUv |
Integer |
The number of users who clicked a result on the search results page. |
|
ipvPerUser |
Float |
Average IPV per user |
|
ipvUvPerUv |
Integer |
View-to-click |
|
ipvUvPerExposuresCount |
Integer |
Exposure-to-click |
|
ctr |
Float |
CTR. Calculated as IPV/PV. This metric represents the ratio of result clicks to page views. |
|
ctrTop3 |
Float |
CTR of top 3 results |
|
ctrTop5 |
Float |
CTR of top 5 results |
|
ctrTop10 |
Float |
CTR of top 10 results |
|
zeroHitRate |
Float |
Zero-hit rate |
|
fewHitRate |
Float |
Low-hit rate |
|
commentCount |
Integer |
Number of comments |
|
collectCount |
Integer |
Number of collections |
|
cartCount |
Integer |
Number of times added to cart |
|
likeCount |
Integer |
Number of likes |
|
commentRate |
Float |
Comment conversion rate |
|
collectRate |
Float |
Collection conversion rate |
|
cartRate |
Float |
Add-to-cart conversion rate |
|
likeRate |
Float |
Like conversion rate |
|
pvCtr |
Float |
Number of item clicks on the search results page / Number of search PV |
|
uvCtr |
Float |
UV of clicks / UV of exposures |
|
itemCtr |
Float |
Number of item clicks on the search results page / Total PV of item exposures on the search results page |
|
top5PvCtr |
Float |
Click-through rate of the top 5 items |
QUERY_ANALYSIS metrics
|
Field |
Type |
Description |
|
wordsTopPv |
String |
High-frequency words of the day |
|
wordsFewHit |
String |
Low-hit words of the day. Includes the search PV and the number of results returned for each word. |
|
wordsTopPvLowCtr |
String |
On the current day, lower than pvCtr High-frequency words |
|
wordsZeroHit |
String |
Zero-hit words of the day. Includes the search PV for each word. |
|
wordsTopPvRise |
String |
Fastest-rising words |
|
wordsTopPvDecline |
String |
Fastest-declining words |
USER_ANALYSIS metrics
|
Field |
Type |
Description |
|
twoDaysRate |
Float |
Next-day retention rate |
|
noClickRatio |
Float |
Bounce rate |
DEAL transaction metrics
|
Field |
Type |
Description |
|
gmv |
Integer |
Gross Merchandise Volume (GMV) from search guidance. The transaction amount directly guided by search. |
|
buyUv |
Integer |
UV of purchases from search guidance. The number of buyers who were guided by search, submitted an order, and completed the payment. |
|
BuyUvPerUv |
Float |
Order conversion rate. Calculated as purchase UV / total UV. This metric represents the percentage of searching users who make a purchase. |
|
clickLeadBuy |
Float |
Click-to-purchase conversion rate. Calculated as Purchase UV / IPV UV. This metric represents the percentage of users who click an item in the search results and then complete a purchase. |
Algorithm model statistical reports
CORE metrics
|
Field |
Type |
Description |
|
pv |
Integer |
Search PV |
|
uv |
Integer |
Search UV |
|
ctr |
Float |
CTR. Calculated as IPV/PV. This metric represents the ratio of result clicks to page views. |
|
ipv |
Integer |
IPV. The number of times a user clicks a result on the search results page. |
|
ipvUv |
Integer |
The number of users who clicked a result on the search results page. |
|
errTimes |
Integer |
Number of failed requests |
GUIDE_SEARCH search guidance metrics
|
Field |
Type |
Description |
|
leadPv |
Integer |
Search guidance PV |
|
leadUv |
Integer |
Search guidance UV |
|
leadPvRate |
Float |
Percentage of search guidance PV |
|
leadUvRate |
Float |
Percentage of search guidance UV |
|
leadZeroHitRate |
Float |
Zero-hit rate for search guidance |
|
leadCtr |
Float |
Search guidance PV-CTR |
SORT sorting metrics
|
Field |
Type |
Description |
|
top1Ctr |
Float |
Top 1 PV-CTR |
|
top3Ctr |
Float |
Top 3 PV-CTR |
|
top5Ctr |
Float |
Top 5 PV-CTR |