Custom user grouping function refers to grouping users from the user perspective. You can group users by certain characteristics (who) and events (what) that they have done during a certain period of time (when).
Usage scenarios
- By virtue of the user grouping function, you can single out desired user groups for targeted advertisement delivery, precise marketing, and personalized push, meeting different needs of different users.
- You can also analyze the data of a certain group by using the basic and advanced analysis functions, so as to refine operation and marketing related analysis.