The User Analysis page displays user access data (with T+1 timeliness) for the currently selected mini program/H5 App/mini game. It includes seven metrics such as new users, active users, number of opens, and page visits to help you analyze detailed data changes of users at various stages. You can view statistical data for any past 1 day, 7 days, or 30 days.
To view user analysis data, follow these steps:
In the Mini Program Open Platform > Admin Backend, go to Data Statistics > User Analysis page from the navigation pane on the left.
From the dropdown box in the upper left corner of the page, select the target mini program/H5 App/mini game.
Select a time range to view the statistical data for the corresponding period.
User analysis overview
This section displays statistical data for seven metrics of the mini program/H5 App/mini game during the specified period. These include new users, active users, number of opens, page visits, average duration per open, average duration per user, and average opens per user, along with the growth rate compared to the previous day, same period last week, or same period last month.
The metrics are explained as follows.
Metric | Description |
New Users | The number of users who access the mini program/H5 App/mini game pages for the first time. Multiple visits by the same user are not counted repeatedly. |
Active Users | The total number of users who access the mini program/H5 App/mini game. Multiple visits by the same user are not counted repeatedly. |
Number of Opens | The total number of times the mini program/H5 App/mini game is opened. From when a user opens the mini program/H5 App/mini game until it exits to the background is counted as one time. When the interval between two consecutive opens of the mini program/H5 App/mini game is less than 30 seconds, it is counted as one open. |
Page visit count | The total number of visits to all pages within the mini program/H5 App/mini game. Jumps between multiple pages and repeated visits to the same page are counted as multiple visits. |
Average duration per open | During the selected period, the average total duration of each open of the mini program/H5 App/mini game staying on the mini program/H5 App/mini game pages, that is, average duration per open = total stay duration of all users / number of opens. |
Average duration per user | The average total duration each user stays on the mini program/H5 App/mini game pages, that is, average duration per user = total stay duration / number of active users. |
Average opens per user | During the selected period, the average total number of times each user opens the mini program/H5 App/mini game, that is, average opens per user = total number of opens by all users during the period / total number of active users. |
Previous day (%) | The growth rate of the cumulative data for the selected day compared to the cumulative data for the previous day. Previous day comparison = (user access data for the specified date - user access data for the previous day) / user access data for the previous day. When the divisor is 0, it is calculated as 1. Integer places are retained before the percentage sign. |
Same period last week (%) | The growth rate of the cumulative data for the past 7 days compared to the cumulative data for the past 8-14 days. Same period last week = (user access data for the past 7 days - user access data for the same period last week) / user access data for the same period last week. When the divisor is 0, it is calculated as 1. Integer places are retained before the percentage sign. |
Same period last month (%) | The growth rate of the cumulative data for the past 30 days compared to the cumulative data for the past 31-60 days. Same period last month = (user access data for the past 30 days - user access data for the same period last month) / user access data for the same period last month. When the divisor is 0, it is calculated as 1. Integer places are retained before the percentage sign. |
User access trends
This section displays the trend of changes in each metric's data during the specified period as a line chart. When you click on a metric card, the line chart will display the data trend for the corresponding metric.
Detailed data
This section displays user analysis statistical data for each hour or day within the selected time period in a table format, supporting data viewing by time sorting.
The time granularity of the data display depends on the selected time range. When the query time range is 1 day, the data display granularity is hourly. When the time range is 7 or 30 days, the data display granularity is daily.