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Alibaba Cloud Marketplace Co-sell Program

Last Updated: Aug 17, 2020

Alibaba Cloud Marketplace Co-sell Program

The Alibaba Cloud Marketplace Co-sell Program enables partners to co-sell your marketplace solution with Alibaba Cloud sales team. By co-selling with Alibaba Cloud, you are potentially targeting high quality enterprise customers.


Your Brand will be prioritized in Alibaba Cloud Marketplace Website.

  • You will be able to display your company logo and solution on the home page of Alibaba Cloud International Marketplace website
  • Your solution articles, blogs or whitepaper will be promoted on Alibaba Cloud home page banner
  • In addition, we will provide a column in our Internal Quarterly Newsletter to promote your solution to our Sales Teams

Reach more Enterprise Customers with Alibaba Cloud

  • Build awareness of your solution by leveraging Alibaba Cloud Sales team to co-sell your solutions to Alibaba Cloud Customer base
  • Invitation to enablement sessions with our Alibaba Cloud International sales team
  • In addition, build showcase to deliver to Alibaba key clients

Build a Joint-GTM plan with Alibaba Cloud

  • We will plan webinar session to promote your solutions to Alibaba Cloud customers
  • You will have the opportunity to join Alibaba customer workshops to promote your solutions and develop new opportunities
  • In addition, you will have an opportunity to sponsor large-scale international Alibaba events to reach global customer base
  • Marketplace online marketing program (Optional)

Requirements to Join Co-sell Program

  • A Co-sell Contract with Alibaba Cloud International needs to be signed
  • The solutions have to be transacted via Alibaba Cloud Marketplace only
  • Minimum of 3 verifiable customer wins in the region where the partner will be co-sell active
  • Dedicated sales contact for each co-sell active country, or one single point of contact for multiple countries/regions
  • Dedicated team to provide pre and post-sale customer support through email or Ding Talk Group to cover multiple countries/regions
  • Partner needs to proactively initiate marketing campaigns on their own account to promote the solutions on Alibaba Cloud marketplace
  • Collaborate with Alibaba Cloud Marketing team to launch joint marketing campaigns

Please contact your Business Development Manager to get started.