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Last Updated: Jan 27, 2021

The terms are listed in ascending alphabetical order.


An event contains some information, for example, user ID, App version, device model, region and language. These information are known as attributes. MAS provides some preset common attributes. You can also customize some attributes applicable to the entire App based on your business requirements, and use them when configuring specific events.

Attribute ID

An attribute ID uniquely identifies an attribute. Attributes are global in the app. Therefore, attribute IDs must be unique within the same mPaaS App.


An event records an action performed by a user in the App. You can set up a custom event tracking to log any action (such as button click).

Event analysis

Events and their attributes are stored as logs on the local client and reported to the Mobile Analysis server. After finishing related configuration and operations in the console, you can view event analysis reports.

Event ID

An event ID uniquely identifies an event. Events are global in the App. Therefore, event IDs must be unique within the same mPaaS App.


Tracking refers to the method for capturing, processing and reporting specific user behaviors or events. In the process of implementing event trackig, some information, such as PV, UV, clicks and retention period, is collected from application to track the application usage, and subsequently used as reference data for further product optimization and marketing and operation.