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Direct Mail:Glossary

Last Updated:Oct 29, 2025

Alibaba Cloud account

The Alibaba Cloud account that is used to activate the Direct Mail service.

Email domain

An email domain is an identifier for the emails that you send. It is the suffix of a sender's email address. Each Alibaba Cloud account must have an email domain.

Email service providers typically track email volume and sending frequency by domain name. Using email domains correctly helps improve the email delivery rate. When you create a domain name, consider the following:

  • Use a second-level domain to avoid interfering with your primary domain name.

  • Use different domain names for triggered emails and batch emails.

Sender address

A sender address is the Mail From address that is used for email delivery. Sender addresses are categorized as triggered or batch. You can view statistics by sender address in the Data Statistics section.

Email tag

You can use email tags to categorize and track different emails. You can add custom email tags and view statistics by email tag in the Data Statistics section.

Recipient list

You can import your recipient lists to manage them easily.

Template

Email templates allow you to edit and preview email styles. You can use variable replacement to create personalized emails.

Email templates must be approved before you can use them.

Daily and monthly quotas

Daily quota: The maximum number of emails you can send per day.

Monthly quota: The daily quota × 30 days.

Your daily and monthly quotas are adjusted each week based on your email delivery quality. Delivery quality includes metrics such as delivery rate, invalid address rate, and spam rate.

For more information, see Credit Rating Rules.