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    Direct Mail:Get started with Direct Mail

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    Direct Mail:Get started with Direct Mail

    Last Updated:Feb 27, 2026

    Direct Mail offers two billing models: a resource plan (subscription) and pay-as-you-go with usage-based billing.

    Prerequisites

    Only users who have completed identity verification can purchase and activate Direct Mail. Before you begin, make sure that you have:

    • An Alibaba Cloud account with completed identity verification

    • Identity verification for the China (Hangzhou) region, if you plan to use the Direct Mail service in the Chinese mainland

    Choose a billing model

    FeatureResource plan (subscription)Pay-as-you-go
    PaymentPrepaidBilled after usage
    ValiditySix months from purchaseN/A
    RefundNot eligible for cancellation or a refund after use or expiryN/A
    Best forPredictable sending volumesVariable or unpredictable volumes

    Purchase a resource plan

    1. Go to the Direct Mail product page and click Buy Now.

    2. Select the resource plan specifications and quantity, then click Buy Now.

    3. On the Confirm Order page, review the order details and the Direct Mail Resource Plan Terms of Service. Click Pay to go to the payment page.

    4. Confirm the payment details and click Pay to complete the payment.

    5. Click Management Console to go to the Direct Mail console. If pay-as-you-go is not yet enabled, the console prompts you to activate it. Click Activate Now to proceed. If you have already enabled pay-as-you-go, you can go directly to the console.

    Resource plans are valid for six months and must be used within this period. After a resource plan is used up or expires, the unused portion is not eligible for cancellation or a refund. The system sends expiry reminders by text message, email, and internal message before a plan expires. Monitor these notifications and use your quota in time.

    To allow a Resource Access Management (RAM) user to purchase resource plans, grant the following permissions in the RAM console:

    • AliyunDirectMailFullAccess

    • AliyunBSSOrderAccess

    Enable pay-as-you-go

    1. Go to the Direct Mail product page and click Activate Now.

    2. Review the billing standards and the Direct Mail Activation Agreement. Click Activate Now.

    3. After activation, open the Management Console to start sending emails.

    Next steps

    After you activate Direct Mail, configure sender addresses and email templates before sending emails. For detailed instructions, see the User Guide.