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    Chat App Message Service:Send Messenger messages

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    Chat App Message Service:Send Messenger messages

    Last Updated:Sep 07, 2026

    Send Messenger messages to interact with your users.

    Prerequisites

    • A Messenger message template is created. For more information, see Messenger template design.

    • A user has sent a message to your Page.

    Note

    • Messenger is primarily used for two-way interaction with end users. Conversations must be initiated by the user. You cannot send the first message.

    • A user can open a standard messaging window by performing any of the operations listed in User actions that open a standard messaging window. You can then send messages to that user within 24 hours.

    • Standard messaging window: the 24-hour period during which you can send messages to a user. The window opens when the user sends a message to your Page, and you have up to 24 hours to reply.

    Procedure

    To send a Messenger message:

    1. Log on to the Chat App Message Service console.

    2. In the left-side navigation pane, choose OTT Services > Messenger.

    3. Click the name of the sender account that you want to manage.

    4. On the Message Sending page, configure the following parameters:

      Parameter

      Description

      Language

      The sending language must match the language of the Messenger message template.

      Send Message

      Click Select Template and select an approved message template. The template list is filtered by the selected sending language. Only templates in that language are displayed.

      Sender Account

      The sender account is the Facebook Page.

      Send Type

      • Scheduled Sending: Sends the message at the time that you specify.

      • Send Now: Sends the message immediately after you click Send.

      Import Method

      You can use one of the following methods to specify recipient IDs:

      • Upload Excel File: Suitable for bulk messaging. Upload an Excel file that contains the recipient IDs.

        1. Click Download Template and enter the recipient IDs based on the example in the template file.

        2. Click Upload File and upload the completed file.

      • Import Phone Number Group: Suitable for sending a small number of messages. Select this option and then click Add Phone Number to add recipient IDs manually.

      Note

      • Each imported ID must have sent a message to your Page within the last 24 hours. Otherwise, the message fails to be sent.

      • The Download Template button is available only after you select a message template.

      • If the template contains variables, you must use the Excel Upload method. Do not modify the header row in the template file. Otherwise, the system cannot recognize the variable parameters.

    5. After you configure the settings, click Send.

      Note

      You can view the message sending details on the Message List page.

    User actions that open a standard messaging window

    The following user actions open a standard messaging window. Users expect a timely response, so reply within 24 hours. Users can block or mute a conversation at any time.

    • A user sends a message to your Page or Instagram professional account

    • A user clicks a call-to-action button such as Get Started within a conversation

    • A user clicks a Click-to-Messenger ad and then sends a message to your Page or Instagram professional account

    • A user clicks an m.me link to open an existing conversation with your Page

    • A user clicks an ig.me link to open an existing conversation with your Instagram professional account

    • A user reacts to a message, such as a marketing message

    • A user comments on a post on your Page or Instagram professional account

    • A user publishes a visitor post on your Page

    References