ChatApp is a message engine that Alibaba Cloud builds for global enterprises. Integrated with WhatsApp, ChatApp can efficiently deliver messages by using WhatsApp accounts to more than one billion WhatsApp users all over the world. ChatApp supports a variety of message types, which enhances the interaction between enterprises and customers to help enterprises create greater business value.


  • High arrival rate: Compared with other messaging engines, ChatApp has a higher message arrival rate and a higher click-through rate.
  • Lower communication cost: ChatApp supports two-way communications between you and your customers. Customers can communicate with your enterprise for free.
  • Rich message templates: ChatApp supports various types of message templates, such as text, image, audio, and video.
  • Efficient interaction with customers: ChatApp requests you to use an official WhatsApp account to send and receive messages. This increases customer trust and improves interaction efficiency in your business.
  • Cost-effectiveness: A text message in ChatApp can be up to 1,024 characters in length. This is far beyond the length limit of a Short Message Service (SMS) text message.


  • Quick signup: ChatApp provides the embedded signup feature for enterprises to quickly create WhatsApp Business accounts and use WhatsApp with ease.
  • Template design: ChatApp allows you to design various message templates to meet different business needs.
  • Message sending: You can send messages in the form of text, image, voice, and video.
  • API: ChatApp API meets the industry standards and allows you to send messages with efficiency. You can also integrate ChatApp API with your business system to meet business needs.