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Terminology

Last Updated: Apr 02, 2021

Ad-token
The unique identifier of Android device, mainly used in client SDK.

AppId
Application ID, generated when application is created.

Bind-info
The mapping relation between device token and user ID, in connection with two operations: binding and unbinding.

BroadcastPush
Used to push the same message to all devices. The message content is generated by replacing parameters in template.

Device Token
The unique identifier of Apple device, provided by iOS system.

Msgkey
Used to uniquely identify a message.

MultiplePush
Used to push customized message to a large number of targets. The message content is generated by using the same template and replacing parameters with different content according to different targets.

Push Cert
The certification, in iOS, used to establish connections with Apple’s APNs servers.

SimplePush
Used to push the same message to individual target(s).

Target ID/Token
The target to push message to, which can be Ad-token of Android, Device Token of iOS or userId and is determined according to context.

TaskName
Each message push is identified as a task.

Template
The framework to generate a message, including attribute configuration of message, message content and placeholders which can be dynamically replaced.

Templatekv
“k” is the placeholder parameter in template; “v” is the parameter to be replaced.

Template Placeholder
The dynamically replaceable parameters in template configuration.

TemplatePush
Used to push the same message to individual target(s). The message content is generated by replacing parameters in template.

UserId/UsrId
Used to identify user, corresponding to device, normally used for binding.