This document is an introduction to the use of Quick Tracking products and technical integration instructions and is not used as a sales basis. For specific products and technical services purchased by an enterprise, the commercial purchase contract shall prevail. This feature is available in Quick Tracking V2.4.14 and above.
Overview
Channel tracking and analysis can help us solve the following problems:
Number of new users brought by each channel
How well do channels bring new users? Quality assessment includes new user activation, key business (such as payment) conversion, retention, etc.
How much sales did each channel attract new users to contribute?
In order to achieve more accurate channel analysis, we need to make pre-order preparations.
This video introduces channel parameters, channel links, and channel analysis.
Actions guide
Applied scenarios and examples
Taking "UV and PV Effect Evaluation of 618 Activity Official Website's Little Red Riding Book Channel Source" as an example, we should not only focus on the final transaction situation, but also understand the overall PV, UV situation and subsequent transformation situation. Based on this analysis requirement, the recommended implementation path is as follows:
Step 1. Track key pages and events
Trace key behaviors on the target page (pages/main/productDetail is used as an example) and mini programs, and collect behavior events on the product details page.
Step 2. Sorting out channel information
「Channel Link」-「Configure Channel Parameters」 to configure channel parameters
Channel Attribute Key | Channel Attribute Name |
utm_campaign | Promotion activities |
utm_source | Channel Source |
utm_medium | Channel Media |
utm_term | Keyword |
utm_content | Promote creativity |
Step 3. Manage channel attributes
Choose 「Data Tracking」-「Channel Management」-「Channel Attribute」 to create and manage attributes.
Step 4. Create/Bulk Create Channel Links
This delivery link can be generated based on manually created or batch created channel templates. Since the PV and UV analysis of the 618 activity Little Red Book channel are to be analyzed, the promotion channel is 618 and the channel source is Red in the configuration channel parameters. The link is as follows: https://www.umeng.com/?utm_source=xiaohongshu
Step 5. Channel effect analysis
In the event analysis, follow these steps to monitor and analyze the scale and conversion effect of Red channel drainage in real time.
Operation procedure: Click 「channel link」-「analysis」 jump to the analysis page in the event analysis according to the current channel link content automatically generate query conditions.
Click on the query, you can get the 618 activity Red channel analysis results:
