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ApsaraVideo Live:Common scenarios

Last Updated:Mar 13, 2023

This topic describes the common scenarios of ApsaraVideo Live.

Online education

The Real-Time Streaming (RTS) feature of ApsaraVideo Live is an excellent option for online classes where live interaction is a crucial component. With RTS, teachers and students can interact in real time, creating a more conducive learning environment. ApsaraVideo Live also provides powerful post-editing features such as cloud recording, time shifting, and transcoding, which allows teachers to upload course materials that students can access at their convenience.

Entertainment live streaming

ApsaraVideo Live can be used to quickly set up and distribute high-quality and responsive live streams for the entertainment industry. Many streamers in this category are not professionals, and may accidentally stream illicit content (such as pornography or terrorism). ApsaraVideo Live provides review features to help review videos, images, and audio content, reducing labor costs associated with such operations.

E-commerce live streaming

Live streaming is an activity that attracts target customer groups with similar interests and drives engagement at a relatively low cost. In the e-commerce field, live streaming has become an indispensable marketing strategy to bring in high-quality customers. The RTS feature of ApsaraVideo Live minimizes stream latency, and serves as the backbone for live interaction. This allows streamers and viewers to interact with each other at a minimal delay. RTS is also used by Taobao. Lower-latency interaction can drive higher gross merchandise volume (GMV).

Event live streaming

ApsaraVideo Live provides a large number of points-of-presence (POPs) across the globe and powerful media processing capabilities. These capabilities ensure the high concurrency, low latency, security, and stability of live streaming. ApsaraVideo Live also provides the production studio feature that you can use to merge streams from multiple cameras, add components such as the score board, and insert event intros, bumper ads, and ads of sponsors.

Radio, television, and new media

ApsaraVideo Live supports the Secure Reliable Transport (SRT) protocol that is widely used in the radio, television, and new media industries. In addition, ApsaraVideo Live supports high resolutions such as 4K and 8K, and provides the Narrowband HD™ transcoding feature. This allows you to achieve higher image quality at the same bitrate. You can also use the production studio feature to split the screen, add station logos, add bilingual subtitles, and play standby videos.

Enterprise live streaming

ApsaraVideo Live provides content protection features, such as IP address whitelist or blacklist, to protect the live streaming of enterprises from illegal distribution. ApsaraVideo Live also provides the recording feature that you can use to store the videos of sessions or trainings for on-demand playback.