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Trajectory analysis

Last Updated: Jun 23, 2021

By virtue of automated tracking and real-time computing, Mobile Analysis Service draws users’ behaviors in an app together and arranges the behaviors in time sequence (by client time) to form user behavior trajectories.

By viewing the user behavior trajectory, you can understand the users’ operation path in the app, for example, when the app was started, which pages were browsed, and what operations were performed on the pages.

Trajectory analysis shows the behavior trajectory of a specific user over a period of time. Each trajectory node displays the behavior-related information according to the tracking type, including the time when the behavior occurred, platform, system version, channel, device (model), and specific behavior. You can query the user’s behavior trajectory by user ID or device ID.

View trajectory analysis report

Complete the following steps to view the trajectory analysis report:

  1. Log in to the mPaaS console, and enter the Mobile Analysis Service > Custom analysis > Trajectory analysis tab page from the left navigation bar.
  2. On the trajectory analysis page, select the query dimension (User ID/Device ID), enter the user ID or device ID, specify the time range, and then click the Query trajectory button to view the corresponding user trajectory result.
  3. 10 trajectories are displayed each time the trajectory analysis result is loaded. Click View more trajectory at the bottom to load the subsequent 10 trajectories. The trajectory analysis results are all displayed in one page. You can scroll the mouse to view the trajectory graph if there are too much content.

Each trajectory node displays different behavior descriptions based on the tracking type.

  • Active user/device tracking: Record the behavior of starting the app.
  • Page automatic tracking: Record the behavior of opening a page.
  • Click automatic tracking: Record the behavior of clicking the controls on a page.
  • Active device/user tracking log

    Key fields: Log identifier reportActive (the 17th field)

    Sample:

       
    1. 2020-07-05 12:30:33.002,ip=183.95.250.119^country=China^province=Hubei^city=Wuhan^district=,2020-07-05 12:30:32:532,363452B111425_IOS-default,2.1.1,3,XElQBnytt2YDAJfdBoO/uAAq,C3638BAE-C601-4D68-ADCF-8AB52E3D539C,368800339590,event,-,-,-,-,-,-,reportActive,1,mPaaSAliveiOS,c,-,-,-,mp_baseline=10.1.60.27^mp_module=mPaaSAliveiOS,-,-,XElQBnytt2YDAJfdBoO/uAAq,-,-,-,-,-,-,1000,iPhone 11,13.3,LTE|China UNICOM,-,-,follow_system_zh-Hans-CN,-,-,-,-,VoiceOver=0^TimeZone=Asia/Shanghai,-,750*1624,-,3,-
  • Page automatic tracking log

    Key fields: Log identifier auto_openPage (the 10th field), current page ID (the 17th field)

    Sample:

       
    1. 2020-07-05 12:30:33.007,ip=117.136.8.128^country= China ^province=Shanghai^city=Shanghai^district=,2020-07-05 12:30:32:902,84EFA9A281942_IOS-default,2.4.01,2,Wo4BWJSmXjoDAOGmjiPm1HdH,AD2B567B-B0F9-4A78-A1C5-FFFCEDB2975B,13681855793,auto_openPage,-,SHM_H5WebViewController|SHM_H5WebViewController__Wo4BWJSmXjoDAOGmjiPm1HdH__NCTFKzA_,-,NCTFMp8,//SHM_H5WebViewController,-,SHM_H5WebViewController,2,autotrack,c,-,1278,NCTFMp8,referSpm=^respond=83565^openpagetime=2020-07-05 12:30:31:625^staytime=1278,-,1278,Wo4BWJSmXjoDAOGmjiPm1HdH,-,SHM_H5WebViewController__Wo4BWJSmXjoDAOGmjiPm1HdH__NCTFMp8_,SHM_H5WebViewController,SHM_H5WebViewController,https://__bridge_loaded__/|flash,A93ac1e3a7d2c9d60bbe895acabea8bf9,1000,iPhone 6S Plus,13.3,LTE|China Mobile,-,-,follow_system_zh-Hans-CN,-,-,-,-,VoiceOver=0^TimeZone=Asia/Shanghai,-,1242*2208,-,298,-
  • Click automatic tracking log

    Key fields: Log identifier auto_click (the 10th field), current clicked control ID (the 17th field)

    Sample:

       
    1. 2020-07-05 12:30:33.023,ip=223.104.213.231^country=China^province=Shanghai^city= Shanghai^district=,2020-06-25 12:27:44:106,84EFA9A281942_ANDROID-default,2.0.55,2,460001605536199|865611032563288,d5e39965-2def-45d3-8f61-44efdbb0fea6,13501677084,auto_click,-,MyWalletAct|MyWalletAct__W/OMuBtMJZ4DAMBf8XDfluoI__NBfkkVv_,ActivityApplicationStub,-,//com.app.shanghai.metro.ui.mine.wallet.MyWalletAct/LinearLayout[0]:-/FrameLayout[0]:-/TextView[0]:tvLeftTitle|-1,-,tvLeftTitle,2,autotrack,c,-,-,-,header=D-AM,-,-,W/OMuBtMJZ4DAMBf8XDfluoI,-,-,com.app.shanghai.metro.ui.activities.H5ActivitiesActivity,com.app.shanghai.metro.ui.mine.wallet.MyWalletAct,com.app.shanghai.metro.ui.mine.wallet.MyWalletAct|tvLeftTitle,A5473178d535a5eff6c8ebf3425d4d2f8,1000,1711-A01,7.1.1,LTE|cmnet,-,-,-,20190424130858,8,1401,3602,romVersion=v076^brand=360,-,1920x1080,main,171