The group management function provided by the MCDP component enables you to accurately find the target audience based on business scenarios, which improves the effectiveness of advertising delivery. Before you create an activity, you need to create a target group for the activity. When you create an activity, you can directly call the created group as the target audience of the activity. The created group can be reused in different marketing activities to facilitate rapid marketing.
You can create a group based on User ID or Device ID.
- User ID: Delivers activities to user IDs (userId) in the group. When a user ID logs in the App, the App displays the delivered content (booth + material/message push) according to the activity configuration. When the same user ID logs in different devices, the App always displays the delivered content.
- Device ID: Delivers activities to the device IDs (utiid) in the group. When a user opens the App on an assigned device, the App displays the delivered content (booth + material/message push).
In the process of creating a group, you can add a group in the following two ways:
- Input directly: You can directly enter user IDs or device IDs on the operation page. You must separate each piece of data with an English comma (,) or a line break. Each piece of data must be within 100 characters. The data exceeding 100 characters is not allowed.
- Import file: You can add a group ID by importing a file. When you add user IDs or device IDs to the file, you must separate each piece of data with a line break. Each piece of data must be within 100 characters. The data exceeding 100 characters is not allowed. The file size must be less than or equal to 50 MB, and the file must be a
.txtfile. When you import the ID, the system automatically deduplicates the ID.