This topic describes the guidelines that are used to review SMS signatures and messages sent to mainland China.

Review SMS signatures sent to mainland China

The following guidelines are used to review SMS signatures sent to mainland China:

  • An SMS signature is used to identify a company, product, or business.
  • The signature must not include the following information: adult content, gambling, drugs, government and legal services, crowdfunding, charity fundraising, religious propaganda, superstition, stocks, immigration, interviews and recruitment, loans, overdue notices, credit card limit raising, investment and financial services, lottery winning, lucky draws, e-commerce promotions, plastic surgeries, alcohol and tobacco, violence, intimidation, furs, rebates, agency services, social media services (such as adding friends and groups on QQ and Wechat), personal information selling, and marketing of carriers.
  • The signature must be 2 to 12 characters in length. It can contain letters and digits, and must not contain special characters.
  • The signature is included by the brackets [], for example, [Alibaba Cloud] and [ECS]. When you apply for a signature, you only need to specify the content within the brackets [].

Review SMS messages sent to mainland China

The following guidelines are used to review SMS messages sent to mainland China:

  • Only Chinese and English are supported.
  • An SMS message must not include the following information: adult content, gambling, drugs, government and legal services, crowdfunding, charity fundraising, religious propaganda, superstition, stocks, immigration, interviews and recruitment, loans, overdue notices, credit card limit raising, investment and financial services, lottery winning, lucky draws, e-commerce promotions, plastic surgeries, alcohol and tobacco, violence, intimidation, furs, rebates, agency services, social media services (such as adding friends and groups on QQ and Wechat), personal information selling, and marketing of carriers.
  • In addition to the preceding information, promotional messages must not include the following information: insurance, real estate, education, training, games, cosmetics, medical treatment, clubs, bars, foot bath, examination assistance, trademark registration, decoration, construction materials, furniture, exhibitions, auto shows, and housing exhibitions.
  • Alibaba Cloud SMS reserves the right to take legal actions for any violations of the laws or infringes upon the legitimate rights and interests of other persons. We recommend that you strictly follow the guidelines and enhance your business security.