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About user group

Last Updated: Jun 23, 2021

Custom user grouping function refers to grouping users from the user perspective. You can group users by certain characteristics (who) and events (what) that they have done during a certain period of time (when).

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Usage scenarios

  • By virtue of the user grouping function, you can single out desired user groups for targeted advertisement delivery, precise marketing, and personalized push, meeting different needs of different users.
  • You can also analyze the data of a certain group by using the basic and advanced analysis functions, so as to refine operation and marketing related analysis.