"Alibaba Cloud offered a strong platform for Windsor Brokers to grow their footprint, secure their operations and ultimately bring their investors closer to the market. Windsor Brokers invested in Alibaba Cloud's promise and is now reaping the dividends of low latency and best-in-class protection."

Featured Products

Cloud Enterprise Network - CENVirtual Private Cloud - VPCAnti-DDoS
01

About Windsor Brokers


Windsor Brokers understands the value of being close to market dynamics. A global forex and CFD trading investment firm founded in 1988, it runs a range of trading platforms. Its clients trade in over 45 currencies, gold, oil, soft commodities, shares and more using these. With the global trading environment becoming more globalized, Windsor Brokers saw their client base grow internationally. Diverse interests and themes drive many of them to use the company’s platforms. It also meant it could no longer afford latency, which dents its revenues and reputation. The investment decided on an ambitious project to bring its international clients, especially those in China, closer to the market by throttling its investment platforms. Specifically, it wanted to reduce its Europe-China connectivity latency from around 250 to 120 milliseconds. It achieved it by using Alibaba Cloud.
02

Smart Routing


The cornerstone of Alibaba Cloud’s solution was its Cloud Enterprise Network (CEN) offering. It is a highly available network built on the high-performance and low-latency global private network provided by Alibaba Cloud. CEN enabled Windsor Brokers to establish private network connections between Virtual Private Cloud (VPC) networks in different regions and with on-premises data centers. It meant the network traffic was not dependent on the public internet infrastructure. Automatic route distribution and learning fine-tuned network traffic speeds. It improved the quality of cross-network communication, interconnected with different network resources and secured the in-transit data. It helped Windsor Brokers to establish a strong interconnection network that kept latency very low.
03

Robust Security


Alibaba Cloud also added Anti-DDoS protection to add assurance to Windsor Brokers and its clients that its networks are well guarded. The service, which is the default protection system for the entire Alibaba Group, employs Alibaba Cloud’s global scrubbing centers. It creates a secure network with over 10 Tbps total mitigation capacity. Overall, Anti-DDoS mitigates around 2,500 DDoS attacks on a daily basis and protects against a DDoS attack of 1 Tbps. The AI-enabled protection system is developed based on big data and machine learning. Alibaba Cloud Anti-DDoS can automatically mitigate sophisticated DDoS attacks and quickly adjust protection policies based on the specific circumstances of an attack. This helped Windsor effectively lower operations and maintenance costs and ensure business stability.
04

Looking Forward


The combination Alibaba Cloud CEN and Anti-DDoS allowed Windsor Brokers to automatically mitigate attacks and reinforce the security of their trading platforms. Alibaba Cloud offered a strong platform for Windsor Brokers to grow their footprint, secure their operations and ultimately bring their investors closer to the market. Windsor Brokers invested in Alibaba Cloud's promise and is now reaping the dividends of low latency and best-in-class protection.