MyTV Super Limited was established in March 2016 by Hong Kong Television Broadcasting Company Limited (TVB.) Presently, it has 8.2 million registered users and rich, self-purchasing content, making it the largest OTT platform in Hong Kong. TVB has built the entire world of self-made programs into a network platform. Through MyTV Super, users can enjoy rich channels and programs anytime, anywhere, bringing a brand new TV viewing experience to users in Hong Kong. MyTV Super uses the Internet to deliver programs. It not only inherits MyTV Shops online shopping functionality, users can also enjoy greater freedom in development using TV set-top boxes, mobile apps, web pages, and other channel services.

One of the sources of MyTV Super’s revenue is advertising. Generally, it takes a while for customers to receive the final product from design to delivery. Among them, small and medium-sized enterprises will have insufficient staff to design and operate such tasks. If you outsource the design, it could be expensive. MyTV Super used the Luban tool to leverage AI to design whatever product they want to present on the banner ad area. The Luban tool made them more efficient, allowed ads to make it to market faster, and reduced costs.

MyTV Super was impressed by the attentiveness of Alibaba Cloud's sales and services. The time between the idea formulation and putting the product to use is very short. The services provided by Alibaba Cloud is also simple, convenient, and it increases the overall service of MyTV Super. This allows MyTV Super to focus on the key areas of their business, leaving their customers very satisfied.

A key product that MyTV Super uses is Alibaba Cloud's AI-based graphic design tool, Luban. Based on the intelligent design deep learning algorithm, Luban transforms the traditional picture design process. By leveraging Luban, customers can simply input the desired design style and picture size, and leave the time-consuming design jobs, such as material analysis, picture retouching, color blending, and layout to Luban. By using the API, the images that are uploaded by the customers are sent directly to the AI designer.

In the future, MyTV Super will increase AI, cloud computing, and other more diverse services to reduce costs, increase efficiency, and use more technology to improve service quality.