ITeSHOP is the official online presence of the leading fashion retailer I.T Group. It features a responsive and easy-to-use interface, allowing customers to reach the store through a variety of different channels. This new online platform connects over 100 offline locations with a well-stocked virtual inventory, providing the best possible assortment to lovers of authentic, avant-garde style.

Riding on a unique multi-brand and multi-layer business model, the group provides a multi-channel approach that caters specifically to distinct groups of fashion lovers in targeted regions with separate multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.

When ITeSHOP started looking to launch a new e-commerce platform that had global reach not only in China but the rest of the world, they need a single and uniform content management system to go global. Also, they required the ability to have data centers in Hong Kong and China for their English and Chinese e-commerce websites respectively. It was necessary for both data centers to be unified regarding databases, operating systems, and other I.T-related operations. Because ITeSHOP wanted different types of solutions and a cloud provider with international reach, they chose Alibaba Cloud because of its international reach and high connectivity. With CDM built into their cloud platform and Alibaba Cloud can meet I.T’s needs.

By employing an E-commerce solution that included ECS, RDS, SLB, OSS, CDN, Anti DDOS, WAF, and Express Connect and after-sales support, I.T was able to minimize their time to market and their website launched in just three months. Alibaba Cloud helped I.T file for a Chinese ICP so they could take advantage of Alibaba Group’s Double 11 shopping festival and acquire more customers.