From its beginning as a watch retailer, Emperor Group has grown and expanded into a diversified group of businesses that includes financial services, property, watch and jewellry, entertainment, hospitality, media, furniture and furnishing, eSports as well as co-working space. Comprising six companies listed on the Main Board of The Stock Exchange of Hong Kong, the diversified businesses of Emperor Group enable it to become a key player across various industries. Furthermore, the interaction and collaboration among business groups have created synergy, enhanced efficiency, reduced costs and achieved resource-sharing, further improving the competitiveness of the Group.

Emperor Group has been increasing its expansion into Mainland China; while there are growth and opportunities, there are also new challenges. The biggest challenge for Emperor Group is the difference in consumer behavior, in which the market is heavily infused with technology and well digitalized. Therefore, Emperor Group has to ensure a speedy, reliable and secure online experience is delivered to the users in Mainland China.

To conquer the challenges of entering the Mainland Chinese market, Emperor Group relies on Alibaba Cloud as one of its major cloud service providers. With data centers throughout Asia and Greater China, Alibaba Cloud has the coverage to comply with the needs of Emperor Group. Acting as a gateway to Mainland China, Alibaba Cloud provides great support in protecting Emperor Group's online assets, assists with ICP and regulatory process; as well as guarantees connectivity with ExpressConnect. Furthermore, Alibaba Cloud conducts numerous stress tests that ensure Emperor Group has the bandwidth to deal with concurrent traffic and high traffic spikes. This is crucial for Emperor Group's online services to be able to handle any possible traffic spike.

Other than having a stable and reliable infrastructure, Alibaba Cloud's knowledge of its market and consumers in Mainland China also outperforms other competitors. Alibaba Cloud has set a precedent showcase in terms of its innovative mindset. The Alibaba Ecosystem, which includes new retail, e-commerce, financial and logistic services, makes expansion and future partnerships a real possibility. Alibaba and Alibaba Cloud make business easier.