Headquartered in Hong Kong, Sa Sa International Holdings Limited covers online and offline retail and wholesale sales channels in Hong Kong, Macau, Mainland China, and Southeast Asia, as well as online sales in other locations across the world.

Sa Sa’s mantra is “Making Life Beautiful” and it positions itself as a one-stop beauty specialty platform and the go-to place for on-trend quality skincare, cosmetics, and fragrance products.

Sa Sa needed a partner that could help it overcome the challenges it faced in the market. The partner requirements were the ability to offer:

Rapid deployment of IT solutions and resources to support the fast-paced and ever-changing online/offline business.

Capabilities to optimize user experiences across different countries and regions.

Techniques to enable IT cost reductions through new technologies.

Sa Sa leveraged Alibaba Cloud's global data centers and resources, as well as its strong presence in the Asia-Pacific region, to rapidly scale its business across various countries and drive digital transformation efforts. Alibaba Cloud was Sa Sa’s partner of choice thanks to:

Comprehensive cloud-native services that significantly reduce time-to-market and IT expenses.

The cloud platform provides essential security and compliance reports, fulfilling basic audit requirements.

Alibaba Cloud's rich experience in retail and its extensive ecosystem offers Sasa greater opportunities for future global retail business development.

Alibaba Cloud’s globally distributed data centers and network infrastructure enable Sa Sa to quickly launch and market its local businesses across the world.

With the diverse range of Elastic Compute Service (ECS) families and management services offered by Alibaba Cloud, such as the Simple Application Server, Sa Sa's business and development teams can swiftly choose optimal methods to bring their business systems online.

Sa Sa also leverages Alibaba Cloud's premium and global network infrastructure to quickly establish offline and online cross-regional network acceleration and connectivity, thereby optimizing system integration and user experience. The Cloud Enterprise Network (CEN) allows for the rapid build-up of a comprehensive global transmission network, offering high performance in communicating between cross-regional data centers and cloud resources.

Finally, by utilizing the rich suite of cloud-native services available on the cloud, such as ApsaraDB RDS, Short Message Service (SMS), Alibaba Cloud DNS, Simple Log Service, and distributed Object Storage Service (OSS), Sa Sa meets its immediate business and system development needs without requiring its IT team to research or install anything to carry out underlying software maintenance.

These advantages alleviate the burden of IT resource requests, reduce deployment cycles, and minimize extensive post-deployment maintenance work. This in turn helps achieve an optimal balance in terms of system loads, costs, and development efficiency, all the while reducing the time needed for resource application and management from weeks to days.

Furthermore, by taking advantage of the cloud platform's flexibility, Sa Sa can set up a test environment, complete validation, deploy production, and carry out the procurement, testing, and final validation, all within a few hours — a significant reduction in time. To add to these results, Sa Sa can leverage Alibaba Cloud's premium global network to enhance stability and reduce cross-regional network latency by 50%.

Alibaba Cloud’s technological advantages, including increased efficiency and a reduction in IT costs, support Sa Sa to continue optimizing its system integration efficiency and improve its customer experience.

Sa Sa will continue to leverage Alibaba Cloud's global experience to provide more complete digitalization and compliant, cloud-native solutions to assist the Group in achieving rapid global expansion and growth for its business. In the future, Sa Sa will work with Alibaba Cloud to strengthen its new digital marketing campaign, build an enhanced loyalty program, and refine its operational layout. The aim will be to grow while providing global consumers with a more personalized retail experience.