Press Metal stands as the leading integrated aluminium producer in Southeast Asia, with a midstream smelting capacity of 1.08 million tonnes per annum and a downstream extrusion segment possessing a production capacity of 230,000 tonnes per annum. Press Metal’s principal business activities include the manufacturing and trading of primary, value-added and extruded aluminium products.

Press Metal was confronted with a significant challenge of accurately quantifying the carbon footprint of their products. The traditional lifecycle assessments conducted via Excel were not only time-consuming and labor-intensive, but they also failed to provide real-time insights. The intricate process of pinpointing greenhouse gas (GHG) emission sources across the entire product lifecycle, compounded by a complex calculation model, presented substantial difficulties. This challenge became more pressing in light of the EU Carbon Border Adjustment Mechanism (CBAM), promoting an urgent need for accurate and comprehensive carbon footprint reporting.

In response to these challenges, Press Metal has appointed ESG Solutions Sdn Bhd (an ESG consultancy and carbon project developer, and official partner of Alibaba Cloud) to facilitate the transition to a digital solution for carbon footprint quantification. The adoption of Energy Expert's advanced technology automated the carbon accounting and reporting process, allowing for real-time sustainability impact statistics which are crucial for informed decision-making. The technology aligns with ISO 14067 standards offering Press Metal the capability to accurately identify GHG emission sources throughout their products' full life cycle and calculate their carbon footprint using a pre-built model that leverages both public emission factors datasets and Energy Expert’s proprietary datasets. It also furnishes Press Metal with real-time carbon emission patterns and tracks sustainability performance through visualizations on dashboards and online reports.

Moreover, Energy Expert collaborates with globally recognized industrial organizations, including TÜV Rheinland, to provide authoritative online carbon footprint accounting and certification. This service streamlines the process for customers like Press Metal to quantify their carbon footprint and communicate progress with their stakeholders.

The utilization of the Alibaba Cloud Energy Expert was a smooth process overall. The support extended by ESG Solutions Sdn Bhd & Energy Expert team played a pivotal role in addressing initial challenges, ensuring the successful deployment of this tool. The compatibility of the tool has enabled us to generate more robust and reliable insights into our product’s carbon emissions, significantly enhancing our overall decision-making processes.

With accurate insights into their product carbon emissions, Press Metal is better equipped to optimize their processes and make informed decisions to reduce their environmental impact. The collaboration with ESG Solutions Sdn Bhd & Alibaba Cloud has opened new doors for Press Metal, inspiring them to explore additional innovative technologies to further enhance sustainability across their operations and achieve its aspiration to reach carbon neutrality across all business subsidiaries by 2050.