
Technology
United Kingdom
SME/Startup

"Since moving to Alibaba Cloud, our cloud infrastructure has become significantly more efficient. Both our development and production environments run smoothly, allowing our tech team to focus on innovation rather than troubleshooting infrastructure issues."
Tim Malik
Co-founder & CEO, Combat IQ
About Combat IQ

Combat IQ’s journey began during the COVID-19 pandemic. Their CEO, a former professional football scout, found himself yearning for the excitement of live sports amid widespread event cancellations. He soon identified a significant gap in combat sports: the lack of a robust data analytics infrastructure–a staple in other major sports like football and basketball. Frustrated by the absence of data-driven insights into fighter performance, he and his CTO turned this idea into a trailblazing business. They developed cutting-edge data solutions for some of the world’s largest combat sports organizations, leading to groundbreaking innovations. This collaboration also helped forge a deep and enduring friendship between the founders, laying the foundation for a company culture rooted in passion, teamwork, and innovation.
Challenge

Why Alibaba Cloud

• Reliability & Scale: Alibaba Cloud provides the robust reliability and scalability Combat IQ needs for their real-time combat sports analytics system. This ensures low-latency processing for computer vision models, and a stable infrastructure to support video streaming and API services. Such capabilities are crucial as the company expands its solution to serve a wider audience.
• Computation Efficiency: Alibaba Cloud offers virtual machines (VMs) powered by high-performance computing resources, which optimized for computer vision inference workloads.It's critical for real-time motion tracking and analytics.
• Transparent Pricing Model: A key advantage Combat IQ discovered with Alibaba Cloud was its transparent and predictable pricing model. This enabled their team to more effectively manage operational costs.
Architecture

• Seamless Setup & Configuration: One of the standout features of Alibaba Cloud is its highly customizable VM setup. The platform provides an intuitive interface where they can preconfigure instances with specific operating systems, disk space, network bandwidth. This level of flexibility allows them to streamline their deployment process significantly. Also backups, as well as up-scaling and down-scaling machines, have worked smoothly so far.
• Integration & Implementation: Once the VMs are provisioned, they access them via SSH and configure them to meet their operational needs. This includes installing their deep learning models, optimizing system performance for low-latency inference, and setting up video streaming and API to deliver real-time fight analytics.
Key Results

• Operational cost efficiency improved by 40.75%
• Average lead time efficiency for successful system set up improved by 62.5%
• Deep learning model inference time reduced by 31.58%
Looking Forward

Combat IQ also plans to integrate API Gateway into its workflow, and combine Elastic Block Storage (EBS) with Object Storage Service (OSS) to meet their increasing needs for cloud data storage.
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Combat IQ leveraged Alibaba Cloud's advanced solutions to greatly improve lead times for computational resources. They also cut infrastructure costs, and enhanced their deep learning capabilities. These solutions help them deploy high-performance sports analytics solutions around the world.
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