Overview
As the gaming industry continues to grow rapidly even during pandemic expansion in MENA and Turkey market.
MENA gaming industry is to be worth 4.5bn$, the number of gamers is over 100 million in 2021. According to the annual Turkey Game Market Report, digital gaming industry's revenues in Turkey reached $880 million, as the number of gamers grew to 36 million in 2020 and Mobile games accounted for roughly half of the revenues.
Nowadays, more and more games appeared in the market, the competitive environment enable all developers can’t wait for speed up their marketing and enhance user experience. Digital marketing or performance marketing, high input or low cost, copy success model or innovation are the challenges when you are facing to gain the users.
We host this webinar and invited the experts who are in the industry to share their experiences related our topic. We’ll share a lot case studies from top game developers: Lilith, mobile legends, call of duty, revenge of sultan etc. to support your transformation.
Agenda
10:00~10:05
Welcome Speech
Rania
MEA BD,
Alibaba Cloud Intelligence
10:00~10:05
Welcome Speech
Rania, MEA BD,
Alibaba Cloud Intelligence
10:05~10:20
Influencer marketing effectiveness and practice with gaming case studies How to identify the gaps that are available in any campaign in the ME region and use effective demonstration and case studies he will reveal the formula that works and ensure the WIN-ALL situation of the influencer, the campaign, the strategy and the customer.
Talal Salim
CEO of OSP Media
10:05~10:20
Influencer marketing effectiveness and practice with gaming case studies How to identify the gaps that are available in any campaign in the ME region and use effective demonstration and case studies he will reveal the formula that works and ensure the WIN-ALL situation of the influencer, the campaign, the strategy and the customer.
Talal Salim, CEO of OSP Media
10:20~10:35
Gaming in the MENA region: challenges and opportunities The MENA market accounts for over $5b of the global $160b gaming market and continues to grow at a rapid pace. While it’s a bastion of opportunity for the gaming industry, the region holds a fair number of challenges ranging from economies at different levels of maturity, varying states of e-commerce, regulatory challenges, language and cultural barriers.This talk aims to provide insights on this complex yet very lucrative market.
Hitesh Uchil
Coda Payments Regional Marketing Manager, Middle East/Turkey/Africa
10:20~10:35
Gaming in the MENA region: challenges and opportunities The MENA market accounts for over $5b of the global $160b gaming market and continues to grow at a rapid pace. While it’s a bastion of opportunity for the gaming industry, the region holds a fair number of challenges ranging from economies at different levels of maturity, varying states of e-commerce, regulatory challenges, language and cultural barriers.This talk aims to provide insights on this complex yet very lucrative market.
Hitesh Uchil, Coda Payments Regional Marketing Manager, Middle East/Turkey/Africa
10:35~10:50
Fuel gaming businesses with agility, availability and intelligence The two main types of cloud gaming that exist currently are cloud games based on video streaming and cloud games based on file streaming. In both cases, the cloud plays a crucial role in providing a seamless experience and direct playability for gamers across all devices worldwide. Cloud gaming solutions enable enterprises to develop advanced and unique games with a better built-in user experience, high availability, low response time, operational efficiency and data intelligence.
Bader Barham
Senior Solution Architect,
Alibaba Cloud Intelligence
10:35~10:50
Fuel gaming businesses with agility, availability and intelligence The two main types of cloud gaming that exist currently are cloud games based on video streaming and cloud games based on file streaming. In both cases, the cloud plays a crucial role in providing a seamless experience and direct playability for gamers across all devices worldwide. Cloud gaming solutions enable enterprises to develop advanced and unique games with a better built-in user experience, high availability, low response time, operational efficiency and data intelligence.
Bader Barham, Senior Solution Architect,
Alibaba Cloud Intelligence
10:50~11:05
Future Discussion - How Alibaba Cloud and DAMO play a part in the Metaverse? The Metaverse is an iteration of the Internet part of shared virtual reality, often as a form of social media. This session will discuss past and present of Metaverse and Metaverse with Alibaba Cloud (such as VR, AI technology).
Junxin Wei
Senior Solution Architect,
Alibaba Cloud Intelligence
10:50~11:05
Future Discussion - How Alibaba Cloud and DAMO play a part in the Metaverse? The Metaverse is an iteration of the Internet part of shared virtual reality, often as a form of social media. This session will discuss past and present of Metaverse and Metaverse with Alibaba Cloud (such as VR, AI technology).
Junxin Wei, Senior Solution Architect,
Alibaba Cloud Intelligence
11:05~11:10
Q&A
11:05~11:10
Q&A
Speakers
Rania
MEA BD,
Alibaba Cloud Intelligence
Rania is working with Alibaba Cloud since 2018 as a Channel Business Development Manager having strong experience in driving strong partner on the cloud platform and helping in their customer approaches on how to drive their digital transformation and leverage the cloud value proposition through optimizing different solution portfolios. Along with partner management working on Building strong customer relationships and open new business connections in the MEA market.
Talal Salim
CEO,
OSP Media
Talal has an experience of over 20 years in different business and cultural entities, he is a published author and a writer in different fields, a speaker and a business coach who established many companies and presented in many global forums all over the world. As digital marketing boomed in recently years, he established the influencer marketing company to help the companies enter into MENA region.
Hitesh Uchil
Regional Marketing Manager of Middle East/Turkey/Africa,
Coda Payments
Hitesh Uchil is the Regional Marketing Manager for Middle East, Turkey and Africa at Coda Payments where he works on delivering the company’s mission of making world-class digital entertainment accessible to everyone across the region. Hitesh has previously co-founded IGN Middle East, the region’s largest video games media website; IGN Convention, a video games and comic con events IP and Gamer Agency Middle East, a marketing agency dedicated to the gaming industry.
Bader Barham
Senior Solution Architect,
Alibaba Cloud Intelligence
Bader is working with Alibaba Cloud as a Senior Solution Architect. He is one of the youngest and most talented SA in Alibaba Cloud team. Bader has been in UAE since 2014 working on the Digital Transofmation and IT field. He has been working with Alibaba Cloud in Yvolv, the JV of Alibaba Cloud since 5 years ago and joined Alibaba Cloud in 2019.
Junxin Wei
Senior Solution Architect,
Alibaba Cloud Intelligence
Junxin Wei is a Senior Solution Architect of Alibaba Cloud Intelligence and a former Senior Security Expert in Alibaba Cloud's security department. He has more than 10 years of working experience in the field of enterprise information security and has abundant experience in infrastructure and data security.
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