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INTRODUCTION
The IDC Digital Transformation Awards (IDC DXa) honor the achievements of organizations that have successfully planned and executed the digital transformation (DX)
of one or multiple areas of their business through the use of digital and disruptive technologies within Asia/Pacific. They pride ourselves on enforcing the highest level
of transparency and impartiality in the evaluation process. Each nomination is reviewed and validated using a multi-tiered and assessed by IDC analysts and a panel of independent judges composed of industry thought leaders, veterans, and academia.

As the digital streaming partner of IDC DX Summit 2018 and a digital transformation expert, Alibaba Cloud is dedicated to accompany with businesses successfully
to transform digitally in DT era. Now, Alibaba Cloud is No.1 cloud service provider in China, and among the top 3 in the world. Also, Alibaba Cloud truly believes in empowering business with technologies with a diverse range of products and solutions, and provides reliable services to businesses of all sizes across the globe.
Digital Trailblazer
This award category acknowledges the outstanding achievement among the regional winners across all categories for their excellence in the execution of their nominated project, experiences, data transformation, operations, and the workforce/workplace. This category is not open for nomination, and all regional winners would automatically qualify for this category.
Digital Transformer
This category aims to recognize organizations that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period. We will award a technology program or project that achieved discernible and measurable excellence.

Organizations recognized in this category are generally "brick and mortar"/established companies, which are leveraging digital and disruptive technologies like Big Data/Analytics, Cloud, Mobility, IoT, AR/VR to transform or make a significant change – often design thinking-led – to one or various processes (e.g. sourcing talent, engaging/serving customers); operating models (e.g. creating new revenue streams) or customer experience across one or multiple dimensions of their business (e.g. leadership, digital and physical experiences, data transformation, operations, and the workforce/workplace).
Digital Disruptor
This category aims to recognize organizations that are aggressively disruptive in the use of new digital technologies and business models. They utilize ecosystem awareness for constant business innovation and are fast-moving targets for competition.

Generally, these organizations are new market entrants or innovative incumbents which are leveraging digital and disruptive technologies like Big Data/Analytics, Cloud, Mobility, IoT, AR/VR to transform products/services, industries, or value propositions. We will award organizations that have achieved excellence and discernible results across areas like (but not limited to):
-Extending products/services category through digital enablement. Digital enablement makes the products more valuable to customers and can generate data that can be used to create new products and services. (e.g. Nest thermostats and smoke alarms and Disney MagicBands).
-Replacing products/services with digital or digitally enabled products. (e.g. Netflix and Apple have significantly altered the landscape for video and music consumption.)
-Shifting value propositions. (e.g. Rolls-Royce's move from selling jet engines to billing customers per hour of usage shifts the value proposition from owning an asset that can power a plane to value based on the actual hours that the engine is used; or Airbnb, competing with the hotel industry.)
-Creating new customer experiences, often through the blend of physical and digital. (e.g. Sephora is focused on digitally enhanced customer experiences to drive sales the use of AR/VR).
DX Leader
This category aims to recognize the leadership executive or executives within the organization that have played a determining role in setting the vision and responsible for the execution of the DX initiative. The executive would have the authority in making key decisions such as project focus, vendor selection, budget approvals, the KPIs at which the project is measured against, etc. This executive would be the role model within their organization on how they manage the continuous transition from old to new tech, experimental to operational in the context of digital transformation, empowering their employees, and have enabled innovations which have been integrated into the existing organization.

While the following areas are part of a continuum, the executive can demonstrate excellence in one or various of the following:
-Digital vision. The executive is a critical driver of their digital vision and strategy.
-Innovation. The executive is key in fostering IT-enabled innovation.
-Integration. The executive is the owner of the agile processes that transition new platforms to become stable business services that are the key to DX success.
-Incorporation. The executive has successfully delivered reliable and secure solutions into the established suite of IT-based products and services.
Omni-experience Innovator
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to create a customer-centric model focused on attracting and growing customer loyalty and advocacy. Organizations in this category move from reach (awareness) to relevancy (preference) to reciprocity (having a two-way exchange) in their relationships, particularly with customers. Typically, these organizations are generally focused on driving enhanced, consistent, and innovative experiences using a multitude of physical and digital integrated channels across the business ecosystem of customers, partners, employees, and/or other stakeholders. These organizations are often:
-Creating unique differentiating experiences across the ecosystem (not only customers)
-Delivering seamless and engaging omni-channel customer experiences
-Making processes, products, and assets highly instrumented and contextually aware
Talent Accelerator
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to achieve business objectives by effective sourcing, deployment, and integration of internal (full-time and part-time employees) and external (contract, freelance, partner) resources. These organizations often adopt strategies that leverage digital interactions and collaboration, connections, relationships, and tools, including machine intelligence. They focus on optimizing the productivity and flexibility of the internal and external employees, and drive business outcomes by creating a modular, agile structure. A key KPI is the Best place to work index. There are 4 major areas where organizations can excel:
-Manage talent
-Source talent
-Optimize work
-Facilitate a digital transformation mindset
Information Visionary
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to treat data and information as critical assets. Leaders in this category invest in a range of technology and people to distill insight into monetary value, mastering syntax, semantics, and socialization. These organizations focus on extracting and developing the value and utility of information relative to customers, markets, transactions, services, products, physical assets, and business experiences. They often invest in the establishment of organizational competencies focused on leveraging data for improved decision making, collaboration, competitive advantage, and ultimately, data monetization. Their leading KPI is the percentage of revenue generated from information-based products, experiences, and services. There are 4 major areas where these companies thrive:
-Data Discovery
-Value Development
-Value Realization
-Information Architecture
Operating Model master
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to make business operations more responsive and effective by leveraging digitally connected products/services, assets, people, and trading partners. These organizations are generally focused on developing new products and services by integrating the business’ external digital connections to its markets and suppliers with the internal digital processes and projects that are directly impacted by customer requirements and ecosystem opportunities. The leading KPI here is critical process cycle time as automated and agile processes are the must-haves to lead in the DX economy. There are 5 major areas where organizations can excel:
-The ability to digitally connect products and services to enable higher levels of customer satisfaction and information-based revenue opportunities.
-The ability to connect corporate assets to improve effectiveness.
-The ability to digitally connect processes, both intracompany and intercompany, to create a more responsive operating capability and improve productivity.
-The ability to connect operational decision making to strategies and tactical plans.
-The ability to shift responsibility for technology governance to operational leadership.
AWARDS CATEGORIES
This award category acknowledges the outstanding achievement among the regional winners across all categories for their excellence in the execution of their nominated project, experiences, data transformation, operations, and the workforce/workplace. This category is not open for nomination, and all regional winners would automatically qualify for this category.
AWARDS CATEGORIES
This category aims to recognize organizations that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period. We will award a technology program or project that achieved discernible and measurable excellence.

Organizations recognized in this category are generally "brick and mortar"/established companies, which are leveraging digital and disruptive technologies like Big Data/Analytics, Cloud, Mobility, IoT, AR/VR to transform or make a significant change – often design thinking-led – to one or various processes (e.g. sourcing talent, engaging/serving customers); operating models (e.g. creating new revenue streams) or customer experience across one or multiple dimensions of their business (e.g. leadership, digital and physical experiences, data transformation, operations, and the workforce/workplace).
AWARDS CATEGORIES
This category aims to recognize organizations that are aggressively disruptive in the use of new digital technologies and business models. They utilize ecosystem awareness for constant business innovation and are fast-moving targets for competition.

Generally, these organizations are new market entrants or innovative incumbents which are leveraging digital and disruptive technologies like Big Data/Analytics, Cloud, Mobility, IoT, AR/VR to transform products/services, industries, or value propositions. We will award organizations that have achieved excellence and discernible results across areas like (but not limited to):
-Extending products/services category through digital enablement. Digital enablement makes the products more valuable to customers and can generate data that can be used to create new products and services. (e.g. Nest thermostats and smoke alarms and Disney MagicBands).
-Replacing products/services with digital or digitally enabled products. (e.g. Netflix and Apple have significantly altered the landscape for video and music consumption.)
-Shifting value propositions. (e.g. Rolls-Royce's move from selling jet engines to billing customers per hour of usage shifts the value proposition from owning an asset that can power a plane to value based on the actual hours that the engine is used; or Airbnb, competing with the hotel industry.)
-Creating new customer experiences, often through the blend of physical and digital. (e.g. Sephora is focused on digitally enhanced customer experiences to drive sales the use of AR/VR).
AWARDS CATEGORIES
This category aims to recognize the leadership executive or executives within the organization that have played a determining role in setting the vision and responsible for the execution of the DX initiative. The executive would have the authority in making key decisions such as project focus, vendor selection, budget approvals, the KPIs at which the project is measured against, etc. This executive would be the role model within their organization on how they manage the continuous transition from old to new tech, experimental to operational in the context of digital transformation, empowering their employees, and have enabled innovations which have been integrated into the existing organization.

While the following areas are part of a continuum, the executive can demonstrate excellence in one or various of the following:
-Digital vision. The executive is a critical driver of their digital vision and strategy.
-Innovation. The executive is key in fostering IT-enabled innovation.
-Integration. The executive is the owner of the agile processes that transition new platforms to become stable business services that are the key to DX success.
-Incorporation. The executive has successfully delivered reliable and secure solutions into the established suite of IT-based products and services.
AWARDS CATEGORIES
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to create a customer-centric model focused on attracting and growing customer loyalty and advocacy. Organizations in this category move from reach (awareness) to relevancy (preference) to reciprocity (having a two-way exchange) in their relationships, particularly with customers. Typically, these organizations are generally focused on driving enhanced, consistent, and innovative experiences using a multitude of physical and digital integrated channels across the business ecosystem of customers, partners, employees, and/or other stakeholders. These organizations are often:
-Creating unique differentiating experiences across the ecosystem (not only customers)
-Delivering seamless and engaging omni-channel customer experiences
-Making processes, products, and assets highly instrumented and contextually aware
AWARDS CATEGORIES
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to achieve business objectives by effective sourcing, deployment, and integration of internal (full-time and part-time employees) and external (contract, freelance, partner) resources. These organizations often adopt strategies that leverage digital interactions and collaboration, connections, relationships, and tools, including machine intelligence. They focus on optimizing the productivity and flexibility of the internal and external employees, and drive business outcomes by creating a modular, agile structure. A key KPI is the Best place to work index. There are 4 major areas where organizations can excel:
-Manage talent
-Source talent
-Optimize work
-Facilitate a digital transformation mindset
AWARDS CATEGORIES
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to treat data and information as critical assets. Leaders in this category invest in a range of technology and people to distill insight into monetary value, mastering syntax, semantics, and socialization. These organizations focus on extracting and developing the value and utility of information relative to customers, markets, transactions, services, products, physical assets, and business experiences. They often invest in the establishment of organizational competencies focused on leveraging data for improved decision making, collaboration, competitive advantage, and ultimately, data monetization. Their leading KPI is the percentage of revenue generated from information-based products, experiences, and services. There are 4 major areas where these companies thrive:
-Data Discovery
-Value Development
-Value Realization
-Information Architecture
AWARDS CATEGORIES
This category aims to award the technology program or project which has enabled discernible and measurable excellence in the organization’s ability to make business operations more responsive and effective by leveraging digitally connected products/services, assets, people, and trading partners. These organizations are generally focused on developing new products and services by integrating the business’ external digital connections to its markets and suppliers with the internal digital processes and projects that are directly impacted by customer requirements and ecosystem opportunities. The leading KPI here is critical process cycle time as automated and agile processes are the must-haves to lead in the DX economy. There are 5 major areas where organizations can excel:
-The ability to digitally connect products and services to enable higher levels of customer satisfaction and information-based revenue opportunities.
-The ability to connect corporate assets to improve effectiveness.
-The ability to digitally connect processes, both intracompany and intercompany, to create a more responsive operating capability and improve productivity.
-The ability to connect operational decision making to strategies and tactical plans.
-The ability to shift responsibility for technology governance to operational leadership.
Congratulations to All the Winners Supported by Alibaba Cloud
Digital Transformer (Hong Kong) – South China Morning Post
Intense market competition, the rise of digital media and the decline of the traditional newspaper have all created substantial obstacles to SCMP’s continued success. New media consumption patterns and behaviors, such as internet-based websites/apps, tablets, and social media, have cemented the importance of digital media.

SCMP utilized Alibaba Cloud to migrate existing IT infrastructure to the cloud, deploy multi-channel content management, content delivery, and data warehousing, and implement steps for cross-regional communication. SCMP migrated the front and back end systems from its flagship website to Alibaba Cloud’s Hong Kong region for highly available, cost-efficient, and fault-tolerant architecture. Now SCMP can efficiently manage content created anywhere in the world by deploying a multi-channel content management system to facilitate content authoring and publishing through different channels, including web and mobile devices.
Operating Model Master (Malaysia) – Airasia Group Berhad
AirAsia operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries. Thus, it is heavily reliant on its online ticketing platform. Because of this, their ticketing platforms could be exploited by crawlers and botnet attacks, affecting both website and app performance. Also, the AirAsia's website and app experienced massive traffic flows as a result of bots which also led to additional operational costs.

AirAsia and Alibaba Cloud collaborated successfully to address this challenge. Alibaba Cloud's CDN network in China enabled improvements in the latency and Round Trip Time (RTT) of the AirAsia's website. Moving to Alibaba Cloud's Content Delivery Network (CDN) also ensures traffic optimization for access based on user profiles.

Besides, AirAsia and Alibaba Cloud security teams customized rules and applied them to Alibaba Cloud's Web Application Firewall (WAF). The teams also worked together to implement stricter security checks including custom built captcha solutions. By working with Alibaba Cloud's security professionals, AirAsia successfully identified that 90 percent of the traffic were botnets.
Digital Disruptor (Hong Kong) – HelloToby
Being able to deliver state-of-the-art service with zero service disruptions and highest security standards was the reason HelloToby chose Alibaba Cloud. More importantly Alibaba Cloud's flexibility and easy-to-use API allowed HelloTobby to launch new pages for SEO and customize deployment which enabled HelloToby to design crawling and indexing services in alignment with its business objectives.

In terms of operation, HelloToby have built an AI-driven chatbot based on Alibaba’s Intelligent Service Robot that leverage NLP and RNN to help Customer Support team handle user enquiries. Internally. both real-time and offline data can be accessible by operation team and management through Alibaba Cloud’s QuickBI and DataV data visualization tool.

Finally, as the company prepares for its next step of growth, particularly in China, Alibaba Cloud will be able to provide the company with the state-of-the-art technology needed to scale and succeed.
Information Visionary (China) – ZhongCe Rubber Group
Zhongce Rubber Group is the largest tire manufacturer in China. Since November of 2016, it has adopted Alibaba Cloud’s ET Industrial Brain to construct its smart factory. The ET industrial brain has been busy analyzing multiple datasets on its production line.

In the end, ET Industrial Brain helped improve the qualified rate of the rubber compound by 3-5%. IDC believes that the cooperation between Zhongce Rubber and the brain of ET industry has proven value.
Financial Digital Transformer (China) – China MinSheng Bank
Minsheng Bank successfully launched an independent distributed financial cloud platform developed by Alibaba Cloud. After completing the migration of the entire direct banking system which included over 12 million electronic accounts, their IT infrastructure costs were reduced by ten percent while also improving performance and stability.
Government Digital Transformer (China) – Zhejiang All-in-One Project
At the end of 2016, Zhejiang Province carried out the “all-in-one” reform of government affairs which included deepening integration, and the sharing of government data and information systems. This has had an immediate positive effect on Hangzhou citizens and enterprises alike.

Alibaba Cloud’s e-government platform was built utilizing a private cloud and public cloud and makes acquiring government documents faster and easier than ever. The All-in-One system encompasses for 63% of provincial bureaus, and over 13,500 pieces of data are shared daily, with a satisfaction rate of citizens as high as 94.7%.
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